Campaign Company Name Criterion Record - Bulk

Defines an campaign company name criterion that can be uploaded and downloaded in a bulk file.

You can target people at a specific company according to LinkedIn by setting the Profile Id.

Microsoft Advertising applies a union of both campaign and ad group level profile criterions. However, if you apply a criterion with the same profile ID e.g., target or exclude the same company name at both the campaign and ad group level, then the ad group level criterion will override the campaign level criterion.


For an overview of how to use target criterions, see Show Ads to Your Target Audience.

You can download all Campaign Company Name Criterion records in the account by including the DownloadEntity value of CampaignTargetCriterions in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.

The following Bulk CSV example would add a new campaign company name criterion if a valid Parent Id value is provided.

Type,Status,Id,Parent Id,Sub Type,Campaign,Ad Group,Client Id,Modified Time,Bid Adjustment,Name,Profile Id,
Format Version,,,,,,,,,,6.0,,
Campaign Company Name Criterion,Active,,-1111,,,,ClientIdGoesHere,,20,,ProfileIdGoesHere,

If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to upload and download the BulkCampaignCompanyNameCriterion object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.

var uploadEntities = new List<BulkEntity>();

// Map properties in the Bulk file to the BulkCampaignCompanyNameCriterion
var bulkCampaignCompanyNameCriterion = new BulkCampaignCompanyNameCriterion
    // 'Campaign' column header in the Bulk file is read-only
    CampaignName = null,

    // 'Client Id' column header in the Bulk file
    ClientId = "ClientIdGoesHere",

    // 'Profile' column header in the Bulk file is read-only
    ProfileName = null,

    // Map properties in the Bulk file to the 
    // BiddableCampaignCriterion object of the Campaign Management service.

    BiddableCampaignCriterion = new BiddableCampaignCriterion
        // 'Parent Id' column header in the Bulk file
        CampaignId = campaignIdKey,

        Criterion = new ProfileCriterion
            // 'Profile Id' column header in the Bulk file
            ProfileId = 0,

            // Maps to the 'Campaign Company Name Criterion' record name in the Bulk file
            ProfileType = ProfileType.CompanyName

        CriterionBid = new BidMultiplier
            // 'Bid Adjustment' column header in the Bulk file
            Multiplier = 20,

        // 'Id' column header in the Bulk file
        Id = null,

        // 'Status' column header in the Bulk file
        Status = CampaignCriterionStatus.Active,


var entityUploadParameters = new EntityUploadParameters
    Entities = uploadEntities,
    ResponseMode = ResponseMode.ErrorsAndResults,
    ResultFileDirectory = FileDirectory,
    ResultFileName = DownloadFileName,
    OverwriteResultFile = true,

var uploadResultEntities = (await BulkServiceManager.UploadEntitiesAsync(entityUploadParameters)).ToList();

For a Campaign Company Name Criterion record, the following attribute fields are available in the Bulk File Schema.

Bid Adjustment

The percentage amount that you want to adjust the bid for the corresponding Profile Id.

Supported values are negative ninety (-90) through positive nine hundred (900).

Add: Optional. The bid adjustment will be set to the default of 0 if not included.
Update: Required
Delete: Read-only


The name of the campaign where this criterion is applied or removed.

Add: Read-only
Update: Read-only
Delete: Read-only

Client Id

Used to associate records in the bulk upload file with records in the results file. The value of this field is not used or stored by the server; it is simply copied from the uploaded record to the corresponding result record. It may be any valid string to up 100 in length.

Add: Optional
Update: Optional
Delete: Optional


The Microsoft Advertising unique identifier of the criterion.

Add: Read-only
Update: Read-only and Required
Delete: Read-only and Required

Modified Time

The date and time that the entity was last updated. The value is in Coordinated Universal Time (UTC).


The date and time value reflects the date and time at the server, not the client. For information about the format of the date and time, see the dateTime entry in Primitive XML Data Types.

Add: Read-only
Update: Read-only
Delete: Read-only

Parent Id

The identifier of the campaign where this criterion is applied or removed.

This bulk field maps to the Id field of the Campaign record.

Add: Read-only and Required. You must either specify an existing campaign identifier, or specify a negative identifier that is equal to the Id field of the parent Campaign record. This is recommended if you are adding new criterions to a new campaign in the same Bulk file. For more information, see Bulk File Schema Reference Keys.
Update: Read-only and Required
Delete: Read-only and Required


The display name of the audience profile in English.

Add: Read-only
Update: Read-only
Delete: Read-only

Profile Id

The identifier of the audience profile that you want to target with the corresponding Bid Adjustment.

Add: Required
Update: Required
Delete: Required


Represents the association status between the campaign and the criterion. If the criterion is applied to the campaign, this field's value is Active. To delete the criterion, set the status to Deleted.

Add: Read-only. The status will always be set to Active when you add criterions. If you upload another value e.g., Foo the result file will contain the same value although the criterion is active.
Update: Optional
Delete: Required. The Status must be set to Deleted. To delete a specific company name criterion, you must upload the Status, Id, and Parent Id.