CallToAction Value Set - Campaign Management

Defines the possible values for a brief, punchy reason for customers to click your ad right now.

Each of the values correspond to a friendly and readable call to action in a responsive ad.

Note

The object management through Campaign Management API for automated call to action is not supported. Please refer to the Bulk API for any changes in bulk to your campaigns.

Syntax

<xs:simpleType name="CallToAction" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="Unknown" />
    <xs:enumeration value="ActNow" />
    <xs:enumeration value="ApplyNow" />
    <xs:enumeration value="BetNow" />
    <xs:enumeration value="BidNow" />
    <xs:enumeration value="BookACar" />
    <xs:enumeration value="BookHotel" />
    <xs:enumeration value="BookNow" />
    <xs:enumeration value="Browse" />
    <xs:enumeration value="BuyNow" />
    <xs:enumeration value="ChatNow" />
    <xs:enumeration value="Compare" />
    <xs:enumeration value="ContactUs" />
    <xs:enumeration value="Coupon" />
    <xs:enumeration value="Donate" />
    <xs:enumeration value="Download" />
    <xs:enumeration value="EmailNow" />
    <xs:enumeration value="EnrollNow" />
    <xs:enumeration value="Explore" />
    <xs:enumeration value="FileNow" />
    <xs:enumeration value="FindJob" />
    <xs:enumeration value="FreePlay" />
    <xs:enumeration value="FreeQuote" />
    <xs:enumeration value="FreeTrial" />
    <xs:enumeration value="GetDeals" />
    <xs:enumeration value="GetOffer" />
    <xs:enumeration value="GetQuote" />
    <xs:enumeration value="JoinNow" />
    <xs:enumeration value="LearnMore" />
    <xs:enumeration value="ListenNow" />
    <xs:enumeration value="LogIn" />
    <xs:enumeration value="Message" />
    <xs:enumeration value="NewCars" />
    <xs:enumeration value="OrderNow" />
    <xs:enumeration value="PlayGame" />
    <xs:enumeration value="PlayNow" />
    <xs:enumeration value="PostJob" />
    <xs:enumeration value="Register" />
    <xs:enumeration value="RentACar" />
    <xs:enumeration value="RentNow" />
    <xs:enumeration value="Reserve" />
    <xs:enumeration value="Sale" />
    <xs:enumeration value="SaveNow" />
    <xs:enumeration value="Schedule" />
    <xs:enumeration value="SeeMenu" />
    <xs:enumeration value="SeeMore" />
    <xs:enumeration value="SeeOffer" />
    <xs:enumeration value="SellNow" />
    <xs:enumeration value="ShopNow" />
    <xs:enumeration value="Showtimes" />
    <xs:enumeration value="SignIn" />
    <xs:enumeration value="SignUp" />
    <xs:enumeration value="StartFree" />
    <xs:enumeration value="StartNow" />
    <xs:enumeration value="Subscribe" />
    <xs:enumeration value="TestDrive" />
    <xs:enumeration value="TryNow" />
    <xs:enumeration value="UsedCars" />
    <xs:enumeration value="ViewCars" />
    <xs:enumeration value="ViewNow" />
    <xs:enumeration value="ViewPlans" />
    <xs:enumeration value="VisitSite" />
    <xs:enumeration value="VoteNow" />
    <xs:enumeration value="Watch" />
    <xs:enumeration value="WatchMore" />
    <xs:enumeration value="WatchNow" />
    <xs:enumeration value="Directions" />
    <xs:enumeration value="FindStore" />
    <xs:enumeration value="SwitchNow" />
    <xs:enumeration value="VisitStore" />
    <xs:enumeration value="RenewNow" />
    <xs:enumeration value="Reorder" />
    <xs:enumeration value="Default" />
    <xs:enumeration value="NoButton" />
    <xs:enumeration value="Install" />
    <xs:enumeration value="AddToCart" />
    <xs:enumeration value="BookTravel" />
    <xs:enumeration value="Buy" />
    <xs:enumeration value="OpenLink" />
    <xs:enumeration value="RegisterNow" />
    <xs:enumeration value="BuildNow" />
    <xs:enumeration value="Dealers" />
    <xs:enumeration value="GetDemo" />
    <xs:enumeration value="GetNow" />
    <xs:enumeration value="GoToDemo" />
    <xs:enumeration value="SeeDemo" />
    <xs:enumeration value="SeeModels" />
    <xs:enumeration value="SeeOffers" />
    <xs:enumeration value="ViewDemo" />
    <xs:enumeration value="Automated">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">100</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
  </xs:restriction>
</xs:simpleType>

Values

The CallToAction value set has the following values: ActNow, AddToCart, ApplyNow, Automated, BetNow, BidNow, BookACar, BookHotel, BookNow, BookTravel, Browse, BuildNow, Buy, BuyNow, ChatNow, Compare, ContactUs, Coupon, Dealers, Default, Directions, Donate, Download, EmailNow, EnrollNow, Explore, FileNow, FindJob, FindStore, FreePlay, FreeQuote, FreeTrial, GetDeals, GetDemo, GetNow, GetOffer, GetQuote, GoToDemo, Install, JoinNow, LearnMore, ListenNow, LogIn, Message, NewCars, NoButton, OpenLink, OrderNow, PlayGame, PlayNow, PostJob, Register, RegisterNow, RenewNow, RentACar, RentNow, Reorder, Reserve, Sale, SaveNow, Schedule, SeeDemo, SeeMenu, SeeModels, SeeMore, SeeOffer, SeeOffers, SellNow, ShopNow, Showtimes, SignIn, SignUp, StartFree, StartNow, Subscribe, SwitchNow, TestDrive, TryNow, Unknown, UsedCars, ViewCars, ViewDemo, ViewNow, ViewPlans, VisitSite, VisitStore, VoteNow, Watch, WatchMore, WatchNow.

Value	Description
ActNow	The corresponding call to action in the ad.
AddToCart	The corresponding call to action in the ad.
ApplyNow	The corresponding call to action in the ad.
Automated	The corresponding call to action in the ad.
BetNow	The corresponding call to action in the ad.
BidNow	The corresponding call to action in the ad.
BookACar	The corresponding call to action in the ad.
BookHotel	The corresponding call to action in the ad.
BookNow	The corresponding call to action in the ad.
BookTravel	The corresponding call to action in the ad.
Browse	Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to Browse no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action.
BuildNow	The corresponding call to action in the ad.
Buy	The corresponding call to action in the ad.
BuyNow	The corresponding call to action in the ad.
ChatNow	The corresponding call to action in the ad.
Compare	The corresponding call to action in the ad.
ContactUs	The corresponding call to action in the ad.
Coupon	Use the GetCoupon call to action in the ad. This value is deprecated as of September 2022 and replaced by GetCoupon. If you set the call to action to Coupon no error will be returned, but GetCoupon is the effective value that will be stored and returned when retrieving the call to action.
Dealers	The corresponding call to action in the ad.
Default	The corresponding call to action in the ad.
Directions	The corresponding call to action in the ad.
Donate	The corresponding call to action in the ad.
Download	The corresponding call to action in the ad.
EmailNow	The corresponding call to action in the ad.
EnrollNow	The corresponding call to action in the ad.
Explore	Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to Explore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action.
FileNow	The corresponding call to action in the ad.
FindJob	The corresponding call to action in the ad.
FindStore	The corresponding call to action in the ad.
FreePlay	The corresponding call to action in the ad.
FreeQuote	The corresponding call to action in the ad.
FreeTrial	The corresponding call to action in the ad.
GetDeals	The corresponding call to action in the ad.
GetDemo	The corresponding call to action in the ad.
GetNow	The corresponding call to action in the ad.
GetOffer	The corresponding call to action in the ad.
GetQuote	The corresponding call to action in the ad.
GoToDemo	The corresponding call to action in the ad.
Install	The corresponding call to action in the ad.
JoinNow	The corresponding call to action in the ad.
LearnMore	The corresponding call to action in the ad.
ListenNow	The corresponding call to action in the ad.
LogIn	The corresponding call to action in the ad.
Message	Use the ContactUs call to action in the ad. This value is deprecated as of September 2022 and replaced by ContactUs. If you set the call to action to Message no error will be returned, but ContactUs is the effective value that will be stored and returned when retrieving the call to action.
NewCars	Use the ViewCars call to action in the ad. This value is deprecated as of September 2022 and replaced by ViewCars. If you set the call to action to NewCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the call to action.
NoButton	The corresponding call to action in the ad.
OpenLink	The corresponding call to action in the ad.
OrderNow	The corresponding call to action in the ad.
PlayGame	The corresponding call to action in the ad.
PlayNow	The corresponding call to action in the ad.
PostJob	The corresponding call to action in the ad.
Register	The corresponding call to action in the ad.
RegisterNow	The corresponding call to action in the ad.
RenewNow	The corresponding call to action in the ad.
RentACar	The corresponding call to action in the ad.
RentNow	The corresponding call to action in the ad.
Reorder	The corresponding call to action in the ad.
Reserve	The corresponding call to action in the ad.
Sale	Use the SeeSale call to action in the ad. This value is deprecated as of September 2022 and replaced by SeeSale. If you set the call to action to Sale no error will be returned, but SeeSale is the effective value that will be stored and returned when retrieving the call to action.
SaveNow	The corresponding call to action in the ad.
Schedule	The corresponding call to action in the ad.
SeeDemo	The corresponding call to action in the ad.
SeeMenu	The corresponding call to action in the ad.
SeeModels	The corresponding call to action in the ad.
SeeMore	Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to SeeMore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action.
SeeOffer	The corresponding call to action in the ad.
SeeOffers	The corresponding call to action in the ad.
SellNow	The corresponding call to action in the ad.
ShopNow	The corresponding call to action in the ad.
Showtimes	The corresponding call to action in the ad.
SignIn	The corresponding call to action in the ad.
SignUp	The corresponding call to action in the ad.
StartFree	Use the FreeTrial call to action in the ad. This value is deprecated as of September 2022 and replaced by FreeTrial. If you set the call to action to StartFree no error will be returned, but FreeTrial is the effective value that will be stored and returned when retrieving the call to action.
StartNow	The corresponding call to action in the ad.
Subscribe	The corresponding call to action in the ad.
SwitchNow	The corresponding call to action in the ad.
TestDrive	The corresponding call to action in the ad.
TryNow	The corresponding call to action in the ad.
Unknown	The corresponding call to action in the ad.
UsedCars	Use the ViewCars call to action in the ad. This value is deprecated as of September 2022 and replaced by ViewCars. If you set the call to action to UsedCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the call to action.
ViewCars	The corresponding call to action in the ad.
ViewDemo	The corresponding call to action in the ad.
ViewNow	The corresponding call to action in the ad.
ViewPlans	The corresponding call to action in the ad.
VisitSite	The corresponding call to action in the ad.
VisitStore	The corresponding call to action in the ad.
VoteNow	The corresponding call to action in the ad.
Watch	The corresponding call to action in the ad.
WatchMore	The corresponding call to action in the ad.
WatchNow	The corresponding call to action in the ad.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

AssetGroup
ResponsiveAd