InheritFromParentBiddingScheme Data Object - Campaign Management

Defines an object that represents the inherit from parent bid strategy type.

This is the default bid strategy type for your ad groups and keywords. Use this bid strategy type to inherit the bid strategy type of the respective parent campaign or ad group.


<xs:complexType name="InheritFromParentBiddingScheme" xmlns:xs="">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
        <xs:element minOccurs="0" name="InheritedBidStrategyType" nillable="true" type="xs:string">
              <DefaultValue EmitDefaultValue="false" xmlns="" />


Element Description Data Type
InheritedBidStrategyType The type of bidding scheme (a.k.a. bid strategy type) that is inherited from the parent campaign or ad group. This value is equal to the Type element of the campaign or ad group's BiddingScheme object. Possible values are EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa.

This element is not returned by default. You must include InheritedBidStrategyType in the ReturnAdditionalFields optional request element when calling GetAdGroupsByCampaignId, GetAdGroupsByIds, GetKeywordsByAdGroupId, GetKeywordsByEditorialStatus, and GetKeywordsByIds.

The InheritFromParentBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The InheritFromParentBiddingScheme object derives from the BiddingScheme object, and inherits the following elements. The descriptions below are specific to InheritFromParentBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element Description Data Type
Type The type of the bidding scheme. This value is InheritFromParentBiddingScheme when you retrieve an "inherit from parent" bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks.

Add: Read-only
Update: Read-only


Service: CampaignManagementService.svc v12