Bing Ads API Technical Guides

The technical guides below describe core advertising scenarios using Bing Ads API.


Topic Description
Account Hierarchy and User Permissions Review user access and account hierarchy options.
Authentication with OAuth Authenticate Microsoft Advertising users via OAuth access tokens.
Bing Ads API Services Protocol Review requirements and best practices for using Bing Ads API efficiently.
Handling Service Errors and Exceptions Review suggestions for error handling and troubleshooting your application.
Campaigns Set your campaign budget and bid strategy.
Ads Setup campaigns for specific ad types. Use ad extensions to decorate ads with additional information that helps customers find relevant information about your products and services. For example, you can include deep links into your website to quickly direct your customers to relevant promotional or technical information that may help increase conversions.
Reports Get detailed reports about accounts, campaigns, and ad groups. The information can help you track finances, measure performance, and adjust settings to optimize your budget or campaign.
Google Ads Import If you already are using Google Ads to advertise on Google, you can import these campaigns into Microsoft Advertising so that you can run the same ads on Bing. This is an easy way to expand your online advertising reach.
Hotel Ads Bulk Update You can update hotels, hotel groups, and hotel associations with the Bulk API.

See Also

Get Started With the Bing Ads API
Bing Ads API Overview
Bing Ads API Reference