Mapping bid strategies
The following table maps the bid strategy names in Scripts to their corresponding strategy name in Bing Ads API.
| Microsoft Advertising Scripts | Bing Ads API |
|---|---|
| MANUAL_CPC | ManualCpc |
| TARGET_SPEND | MaxClicks |
| MAXIMIZE_CONVERSIONS | MaxConversions |
| TARGET_CPA | TargetCpa |
| ENHANCED_CPC | EnhancedCpc |
For information about these bid strategies, see Bid Strategy Types.
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