What would make you come to Tech•Ed?

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Tech•Ed 2006 is coming to Sydney at the end of August and I've been tasked with making it a must-attend event for developers. Apart from world-class technical sessions, what would make you fork out the $1600 (or fight the battle with management for the budget) to come to Tech•Ed as a developer?

My current remit is " making the Dev’s feel loved and excited about being a Microsoft Developer" . I'm open to suggestions. Leave them as comments here or use the contact me link.

Of course, if you've already made up your mind to come, you can register now!