From mass media for the masses, to media by the masses

John Piercy points to a TV segment clip from Global TV, interviewing podcasters and media pundtits on the subject of the podcasting phenomenon. The piece features Ross Rader's Random Bytes Radio, who hosts the .avi file.

A great soundbite fom the clip, by Mark Federman, of the McLuhan Program at the University of Toronto (Mark's running a blog here):

"'mass media used to be for the masses, mass media today is media by the masses"