NY Times: their RSS growth on the exponential
"It's interesting to look at how the RSS click-throughs for March 2005 compares to the total traffic for that month. The Times reported 5.9 million pageviews from RSS and there were a total of 555 million pageviews for the whole website. So that equates to a little over 1% of the whole site's traffic. A drop in the ocean, in terms of bare figures.
But when you consider that traffic for the whole website only grew by 17% over the past year, whereas the RSS click-throughs grew by 342% in that same period... well you begin to see how RSS is going to be a key driver in growth for the NY Times. Strategically, that's how the NY Times will view this."
Here's a thought. Assuming continued gowth of 332% for RSS click-throughs, the RSS-driven pageviews on the site would grow from 5.9m in the last year, to 19.6m in the next, 67m in the next and 229m within three years, roughly representing 27% of the total PVs. I'm sad, and I did the math:
|(numbers in millions)||Yearly growth %||Year -1||Year 1||Year 2||Year 3|
|RSS Driven PVs||342.0||5.9||19.6||67.0||229.1|
|RRS Driven PVs as % of total PVs||-||1.1||3.0||9.0||27.3|