A Case Study: Kelly Street Digital

[This article was contributed by the SQL Azure team.]


In 2008, Glen Knowles founded Kelly Street Digital and created
Campaign Taxi, an application available by subscription that helps customers
track consumer interactions across multiple marketing campaigns. Campaign Taxi
features an application programming interface (API) that customers can use to
easily set up digital campaigns, add functionality to their websites, store
consumer information in a single database, and present the data in reports.  Kelly Street Digital uses both Windows Azure
and SQL Azure as a foundation for their solution.


Kelly Street Digital used to run their solution on Amazon
AWS until mid-2010.  They switched
to the Windows Azure
platform after running a successful pilot.  The company migrated the application in six
short weeks with a single developer and can now deploy updates of their
application in in minutes.


"With Windows Azure,
you press a button to test the application in the staging environment," says
Knowles. "Then you press another button to put the application into production
in the cloud. It's seamless."


When Kelly Street Digital migrated from SQL Server to SQL
Azure a developer wrote a single script that ported their data to SQL
Azure.  Since then, they use Windows
Azure Blob storage to backup their SQL Azure data to the cloud, never
experiencing any data loss since the move. 
The greatest benefit yet, Kelly Street Digital is now saving over $4,000
a month since migrating to the Windows Azure Platform.



- Decreased Costs

Increased Speed
  • Tightly integrated technologies
  • Improved reliability
  • Enhanced scalability


- Windows Azure

Microsoft SQL Azure
  • Windows Azure Platform
  • Microsoft Visual Studio 2010
  • Microsoft Visual Studio Team Foundation Server
  • Microsoft .NET Framework


It's a great example of what partners of ours are doing to
offer new capabilities to their customers with the cloud.

To read the entire case study and learn more, go
here.  Thanks!