DIGITAL ADVERTISING – February 2014 Readiness Update
Competency update: name and requirement changes
Digital marketing is a broad concept, and a potentially misleading term. In 2012, we modified the Digital Marketing competency to focus on our Bing Advertising partners. To complete the transition, in February 2014, the name will be changed to Digital Advertising, and requirements will be updated, to better reflect what Bing partners do. Read more details in the latest MPN Disclosure Guide.