Or maybe you can if you want to be bland, boring and unremarkable. Seth Godin has been rallying for some time against focus groups and design by committee. Today he has this gem:
If you are willing to satisfy people with good enough, you can make just about everybody happy. If you delight people and create change that lasts, you're going to offend those that hate change in all its forms. Your choice.
Reminds me of the Office Ribbon. Some people love it. Some people hate it. Everybody notices it.