Amazon does RSS

I agree with Paschal L that Amazon's RSS feeds are a very cool development. I'm still waiting to see who the first large 'traditional' non-media businesses are to pick up on RSS. I was speaking with Agent Smith yesterday about how he should use RSS at his company to publish news items. I'd love to have my top 20 customers publishing their news feeds by RSS. A quick scan in the morning and I could see who was doing what.