Strategic Marketing and emarketing in the chemical industry

On October 8th and 9th in Atlanta, Georgia, Microsoft is sponsoring the Strategic Marketing and eMarketing in the Chemical Industry conference put on by Jacob Fleming.

I will be speaking on the eMarketing platform and what chemical companies can do today to take their eMarketing investments to the next level.

You can get an overview of our digital marketing and advertising platform here.  In addition, I will be talking about the next generation web platform to build out great customer experiences.  I plan to highlight a couple of recent case studies with PolyOne and ISP.

Most of all, I look forward to hearing the case studies from the chemical company presenters.  It should be a great conference.