Jobs: "you have to buy a new iPod at least once a year"

Wow, in an interview with NBC's Brian Williams at the opening of Apple's new store in New York City, Steve Jobs suggested that Apple's media player customers subscribe to their hardware with annual purchases.  I hate to be cynical but I really don't want to have to buy a new media player each year to be able to have a good experience.  I wonder how long Apple has taken on this philosophy and which other products they have are the same.  Perhaps I'm just jaded (or biased) because my 3G iPod battery died after about a year.  Well, at least there  are good alternatives out there.

Interestingly enough, at the same gala unveiling, a few people got stuck in Jobs' glass elevator.