Microsoft Introduces Microsoft Dynamics Brand
A new brand is born: Microsoft Dynamics replaces Microsoft Business Solutions. Read the full announcement here: http://www.microsoft.com/presspass/features/2005/sep05/09-06Brand.mspx
Microsoft Dynamics replaces Microsoft Business Solutions...
...Microsoft Dynamics will be reflected in the following release cycles:
- Microsoft CRM becomes Microsoft Dynamics CRM.
- Microsoft Business Solutions-Great Plains becomes Microsoft Dynamics GP.
- Microsoft Business Solutions-Axapta® becomes Microsoft Dynamics AX.
- Microsoft Business Solutions-Navision becomes Microsoft Dynamics NAV.
- Microsoft Business Solutions-Solomon becomes Microsoft Dynamics SL.
This is will have a great impact on Microsoft CRM, because by creating a single, more powerful brand, Microsoft will be able to market and build demand more efficiently and thus provide better support and air cover for the partner ecosystem.