Daily Update, Oct. 11th: Blackjack! Xbox 360 Keeps the Lead in the U.S. Console Market for 21st Consecutive Month

Xbox 360 kept its lead in the U.S. console market in September, marking the 21st month in a row as the top-selling current-generation console in the U.S.

September 2012 U.S. NPD highlights include:

· Xbox 360 sold 270,000 units in September, more units than any other current-generation console, and held 49 percent share of current-generation console sales in the U.S. This marks the 19th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S.

· Total retail spend on the Xbox 360 platform in September (hardware, software and accessories) reached $380 million; consumers spent more on Xbox 360 products in September than they spent on the other two current-generation consoles combined.

· During the month of September, Xbox 360 held six of the top 10 U.S. console game titles including: “Madden NFL 13,” “Borderlands 2,” “FIFA Soccer 13,” “NHL 13,” “NCAA Football 13,” and “Sleeping Dogs.”

The next few months are packed with exclusive Xbox 360 title launches including, “Forza Horizon,” “Dance Central 3” and “Fable: The Journey.” Also, the highly anticipated “Halo 4” launches on Nov. 6. This fall, we will also continue to simplify entertainment, introducing new experiences like Internet Explorer for Xbox 360, Xbox for Windows 8, Xbox SmartGlass and Xbox Music.

Posted by Jeff Meisner
Editor, The Official Microsoft Blog