Microsoft CRM Wins ISM Real Time Software Award

In the enterprise market space, CRM has moved from being a front office application to being a key part of every organization’s technical infrastructure. Not only does CRM play a role in creating needed internal front-office systems (e.g., support) and integrating those systems into needed internal back-office systems (e.g., ERP), but CRM must also seamlessly link into an organization’s eCustomer systems (e.g., self-service) as well as out to a company’s suppliers’ systems (e.g., online supplier auctions). Simply said, CRM has taken on an increasingly important role as a coordinator of customer information within the organization. To accomplish this expanding role, CRM has moved into Real Time. But how do you know which systems or applications are best for your particular business needs?

Come join us and hear from industry guru, Barton Goldenberg, who will describe Real Time CRM. Hear how organizations such as yours are applying Real Time CRM to measurably improve business results. You will also learn which CRM software packages have won ISM’s new 2006 Real Time CRM awards and the coveted Top 15 Enterprise Awards. Barton will review ISM’s Software Lab’s latest analysis of CRM technical and business trends, particularly what your enterprise needs to adopt or avoid.  (


ISM Announces Winners of First Annual

Real Time CRM Software Awards


Real Time Functionality Becoming More Prevalent in CRM Applications


BETHESDA, May 9, 2006 – As the maturing Customer Relationship Management (CRM) industry makes a major shift into real time functionality for mobile devices and Web-based applications, ISM announces the first annual ISM Real Time CRM Awards recipients.

Award winners were chosen after intensive testing by ISM’s Software Lab at its Bethesda, Md.-based headquarters. Each winning software package was rated according to five real time criteria, which include Real-Time Dashboard, Rapid Application Development Tools (RAD), Workflow Building Tools, Business Object Configuration and Mobile-Device Implementation.

“The Real Time CRM Awards, in its inaugural year, will serve as the industry benchmark for the future of the Real Time Enterprise,” said Barton Goldenberg, founder and president of ISM. “The award winners are to be praised for obtaining a Real Time CRM award as they represent the CRM industry’s leaders of the future.”


And the winners in alphabetical order are:


            *C2 CRM v. 7.08.08 – Clear Technologies, Inc.

*Microsoft CRM v. 3.0 – Microsoft, Inc.

*Siebel 7.8 – Oracle/Siebel Systems, Inc.

*Salespage v. 4.7 – Salespage Technologies, LLC

*Saratoga CRM 6.5 – Saratoga Systems, Inc.

*growBusiness Solutions v 3.0 – Software Innovation ASA

            *StayinFront CRM v. 9.3 – StayinFront, Inc.



The movement towards Real Time CRM led ISM to add five new Real Time functional criteria to its 2006 CRM software reviews. CRM vendors with the most comprehensive Real Time functionality were selected as recipients of the 2006 ISM Real Time CRM Awards.

 “The wireless impact on CRM has already begun to change the way customer-facing personnel work – rapid answers to customer questions, fewer delays, instant access to order status and inventory, and real time intelligence – all of which confirm CRM’s driving role behind the Real Time Enterprise,” said Goldenberg.

The Real Time CRM selections are featured in ISM’s 14th edition of The Guide to CRM Automation and in CD format available online at ( For more information, call 1-877-ISMGUIDE or 301-656-8448.


Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM) initiatives. ISM annually publishes The Guide to CRM Automation and Top 15 and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, authors CRM Automation published by Prentice Hall and is a columnist for a number of publications including CRM Magazine. ISM private sector clients include AAA, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill, Nike, NYSE, Pepsico and United Way; ISM’s government clients include the Department of Defense, Farm Credit Canada, the UK Post Office, and the US Postal Service.