Do we have one site too many?
In the past month if you’ve interacted with via twitter, email, facebook etc you’ve probably been asked by me “How many sites do you visit a week”.
I only ask is that I've got this theory or ill feeling that we at Microsoft are making far too many websites than we need to, but at this point it’s just a theory (i have no evidence or data to substantiate this theory either)
I’ve created some artist mockups of where I’d love to one day position Microsoft and the way in which we interact with the community and potential customers. It’s an ongoing project, one that I’m doing to provoke some new thinking inside the company, but first I at times need to pitch what I think the initial problem is. Have a look and tell me if you agree or disagree?
Slide 1 – What do all these sites have in common?
Slide 2 – They can be quite frustrating to discover and use?
Slide 3 – They require unnecessary persistence.
Slide 4 – They echo the same data at times ..at a rate that makes your head spin.
Slide 5 – They require you to think in multiple personalities.
Slide 6 – They all try and be different, but the end user is usually the same.
That’s the theory anyway. What do you think?