Unique ways to reach an extended audience using Tag.
I was pointed to this great video by Warbasse Design out of California.
They demonstrate a great way to use tag on coffee cups as an access point to live streaming video.
In this case they stress how this can be effective for TV stations to extend their audiences and create viral campaigns.
In the video they demonstrate using a Windows mobile phone. But you can achieve this using any supported phone.
Check out the video: