Azure Active Directory B2C: Provide sign-up and sign-in to consumers with Amazon accounts

Create an Amazon application

To use Amazon as an identity provider in Azure Active Directory (Azure AD) B2C, you need to create an Amazon application and supply it with the right parameters. You need an Amazon account to do this. If you don’t have one, you can get it at

  1. Go to the Amazon Developer Center and sign in with your Amazon account credentials.
  2. If you have not already done so, click Sign Up, follow the developer registration steps, and accept the policy.
  3. Click Register new application.

    Registering a new application at the Amazon website

  4. Provide application information (Name, Description, and Privacy Notice URL) and click Save.

    Providing application information for registering a new application at Amazon

  5. In the Web Settings section, copy the values of Client ID and Client Secret. (You need to click the Show Secret button to see this.) You need both of them to configure Amazon as an identity provider in your tenant. Click Edit at the bottom of the section. Client Secret is an important security credential.

    Providing Client ID and Client Secret for your new application at Amazon

  6. Enter in the Allowed JavaScript Origins field and{tenant}/oauth2/authresp in the Allowed Return URLs field. Replace {tenant} with your tenant's name (for example, Click Save. The {tenant} value is case-sensitive.

    Providing JavaScript Origins and Return URLs for your new application at Amazon

Configure Amazon as an identity provider in your tenant

  1. Follow these steps to navigate to the B2C features blade on the Azure portal.
  2. On the B2C features blade, click Identity providers.
  3. Click +Add at the top of the blade.
  4. Provide a friendly Name for the identity provider configuration. For example, enter "Amzn".
  5. Click Identity provider type, select Amazon, and click OK.
  6. Click Set up this identity provider and enter the client ID and client secret of the Amazon application that you created earlier.
  7. Click OK and then click Create to save your Amazon configuration.