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Tutorial: Microsoft Entra single sign-on (SSO) integration with LinkedIn Sales Navigator

  • Article

In this tutorial, you'll learn how to integrate LinkedIn Sales Navigator with Microsoft Entra ID. When you integrate LinkedIn Sales Navigator with Microsoft Entra ID, you can:

  • Control in Microsoft Entra ID who has access to LinkedIn Sales Navigator.
  • Enable your users to be automatically signed-in to LinkedIn Sales Navigator with their Microsoft Entra accounts.
  • Manage your accounts in one central location.

Prerequisites

To get started, you need the following items:

  • A Microsoft Entra subscription. If you don't have a subscription, you can get a free account.
  • LinkedIn Sales Navigator single sign-on (SSO) enabled subscription.

Scenario description

In this tutorial, you configure and test Microsoft Entra SSO in a test environment.

  • LinkedIn Sales Navigator supports SP and IDP initiated SSO.
  • LinkedIn Sales Navigator supports Just In Time user provisioning.
  • LinkedIn Sales Navigator supports Automated user provisioning.

Note

Identifier of this application is a fixed string value so only one instance can be configured in one tenant.

To configure the integration of LinkedIn Sales Navigator into Microsoft Entra ID, you need to add LinkedIn Sales Navigator from the gallery to your list of managed SaaS apps.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.
  2. Browse to Identity > Applications > Enterprise applications > New application.
  3. In the Add from the gallery section, type LinkedIn Sales Navigator in the search box.
  4. Select LinkedIn Sales Navigator from results panel and then add the app. Wait a few seconds while the app is added to your tenant.

Alternatively, you can also use the Enterprise App Configuration Wizard. In this wizard, you can add an application to your tenant, add users/groups to the app, assign roles, as well as walk through the SSO configuration as well. Learn more about Microsoft 365 wizards.

Configure and test Microsoft Entra SSO for LinkedIn Sales Navigator

Configure and test Microsoft Entra SSO with LinkedIn Sales Navigator using a test user called B.Simon. For SSO to work, you need to establish a link relationship between a Microsoft Entra user and the related user in LinkedIn Sales Navigator.

To configure and test Microsoft Entra SSO with LinkedIn Sales Navigator, perform the following steps:

  1. Configure Microsoft Entra SSO - to enable your users to use this feature.
    1. Create a Microsoft Entra test user - to test Microsoft Entra single sign-on with B.Simon.
    2. Assign the Microsoft Entra test user - to enable B.Simon to use Microsoft Entra single sign-on.
  2. Configure LinkedIn Sales Navigator SSO - to configure the single sign-on settings on application side.
    1. Create LinkedIn Sales Navigator test user - to have a counterpart of B.Simon in LinkedIn Sales Navigator that is linked to the Microsoft Entra representation of user.
  3. Test SSO - to verify whether the configuration works.

Configure Microsoft Entra SSO

Follow these steps to enable Microsoft Entra SSO.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.

  2. Browse to Identity > Applications > Enterprise applications > LinkedIn Sales Navigator > Single sign-on.

  3. On the Select a single sign-on method page, select SAML.

  4. On the Set up single sign-on with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.

    Edit Basic SAML Configuration

  5. On the Basic SAML Configuration section, if you wish to configure the application in IDP initiated mode, perform the following steps:

    a. In the Identifier text box, enter the Entity ID value, you will copy Entity ID value from the Linkedin Portal explained later in this tutorial.

    b. In the Reply URL text box, enter the Assertion Consumer Access (ACS) Url value, you will copy Assertion Consumer Access (ACS) URL value from the Linkedin Portal explained later in this tutorial.

  6. Click Set additional URLs and perform the following step if you wish to configure the application in SP initiated mode:

    In the Sign-on URL text box, type a URL using the following pattern: https://www.linkedin.com/checkpoint/enterprise/login/<account id>?application=salesNavigator

  7. LinkedIn Sales Navigator application expects the SAML assertions in a specific format, which requires you to add custom attribute mappings to your SAML token attributes configuration. The following screenshot shows the list of default attributes.

    image

  8. In addition to above, LinkedIn Sales Navigator application expects few more attributes to be passed back in SAML response which are shown below. These attributes are also pre populated but you can review them as per your requirements.

    Name Source Attribute
    email user.mail
    department user.department
    firstname user.givenname
    lastname user.surname
    Unique User Identifier user.mail

  9. On the Set up single sign-on with SAML page, in the SAML Signing Certificate section, find Federation Metadata XML and select Download to download the certificate and save it on your computer.

    The Certificate download link

  10. On the Set up LinkedIn Sales Navigator section, copy the appropriate URL(s) based on your requirement.

    Copy configuration URLs

Create a Microsoft Entra test user

In this section, you'll create a test user called B.Simon.

  1. Sign in to the Microsoft Entra admin center as at least a User Administrator.
  2. Browse to Identity > Users > All users.
  3. Select New user > Create new user, at the top of the screen.
  4. In the User properties, follow these steps:
    1. In the Display name field, enter B.Simon.
    2. In the User principal name field, enter the username@companydomain.extension. For example, B.Simon@contoso.com.
    3. Select the Show password check box, and then write down the value that's displayed in the Password box.
    4. Select Review + create.
  5. Select Create.

Assign the Microsoft Entra test user

In this section, you'll enable B.Simon to use single sign-on by granting access to LinkedIn Sales Navigator.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.
  2. Browse to Identity > Applications > Enterprise applications > LinkedIn Sales Navigator.
  3. In the app's overview page, select Users and groups.
  4. Select Add user/group, then select Users and groups in the Add Assignment dialog.
    1. In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
    2. If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
    3. In the Add Assignment dialog, click the Assign button.

Configure LinkedIn Sales Navigator SSO

  1. In a different web browser window, sign-on to your LinkedIn Sales Navigator website as an administrator.

  2. In Account Center, click Global Settings under Settings. Also, select Sales Navigator from the dropdown list.

    Screenshot shows the Application Settings where you can select Sales Navigator.

  3. Click on OR Click Here to load and copy individual fields from the form and perform the following steps:

    Screenshot shows Single Sign-On where you can enter the values described.

    a. Copy Entity Id and paste it into the Identifier text box in the Basic SAML Configuration.

    b. Copy Assertion Consumer Access (ACS) Url and paste it into the Reply URL text box in the Basic SAML Configuration.

  4. Go to LinkedIn Admin Settings section. Upload the XML file that you have downloaded by clicking on the Upload XML file option.

    Screenshot shows Configure the LinkedIn service provider S S O settings where you can upload an X M L file.

  5. Click On to enable SSO. SSO status changes from Not Connected to Connected

    Screenshot shows Single Sign-On where you can enable Authenticate users with S S O.

Create LinkedIn Sales Navigator test user

Linked Sales Navigator Application supports Just in Time (JIT) user provisioning and after authentication users are created in the application automatically. Activate Automatically assign licenses to assign a license to the user.

Creating a Microsoft Entra test user

Test SSO

In this section, you test your Microsoft Entra single sign-on configuration with following options.

SP initiated:

  • Click on Test this application, this will redirect to LinkedIn Sales Navigator Sign on URL where you can initiate the login flow.

  • Go to LinkedIn Sales Navigator Sign-on URL directly and initiate the login flow from there.

IDP initiated:

  • Click on Test this application, and you should be automatically signed in to the LinkedIn Sales Navigator for which you set up the SSO.

You can also use Microsoft My Apps to test the application in any mode. When you click the LinkedIn Sales Navigator tile in the My Apps, if configured in SP mode you would be redirected to the application sign on page for initiating the login flow and if configured in IDP mode, you should be automatically signed in to the LinkedIn Sales Navigator for which you set up the SSO. For more information about the My Apps, see Introduction to the My Apps.

Next steps

Once you configure LinkedIn Sales Navigator you can enforce session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Defender for Cloud Apps.