Use IoT Hub message routing to send device-to-cloud messages to different endpoints


Some of the features mentioned in this article, like cloud-to-device messaging, device twins, and device management, are only available in the standard tier of IoT Hub. For more information about the basic and standard IoT Hub tiers, see How to choose the right IoT Hub tier.

Message routing enables you to send messages from your devices to cloud services in an automated, scalable, and reliable manner. Message routing can be used for:

  • Sending device telemetry messages as well as events namely, device lifecycle events, and device twin change events to the built-in-endpoint and custom endpoints. Learn about routing endpoints.

  • Filtering data before routing it to various endpoints by applying rich queries. Message routing allows you to query on the message properties and message body as well as device twin tags and device twin properties. Learn more about using queries in message routing.

IoT Hub needs write access to these service endpoints for message routing to work. If you configure your endpoints through the Azure portal, the necessary permissions are added for you. Make sure you configure your services to support the expected throughput. For example, if you are using Event Hubs as a custom endpoint, you must configure the throughput units for that event hub so it can handle the ingress of events you plan to send via IoT Hub message routing. Similarly, when using a Service Bus Queue as an endpoint, you must configure the maximum size to ensure the queue can hold all the data ingressed, until it is egressed by consumers. When you first configure your IoT solution, you may need to monitor your additional endpoints and make any necessary adjustments for the actual load.

The IoT Hub defines a common format for all device-to-cloud messaging for interoperability across protocols. If a message matches multiple routes that point to the same endpoint, IoT Hub delivers message to that endpoint only once. Therefore, you don't need to configure deduplication on your Service Bus queue or topic. In partitioned queues, partition affinity guarantees message ordering. Use this tutorial to learn how to configure message routing.

Routing endpoints

An IoT hub has a default built-in-endpoint (messages/events) that is compatible with Event Hubs. You can create custom endpoints to route messages to by linking other services in your subscription to the IoT Hub.

Each message is routed to all endpoints whose routing queries it matches. In other words, a message can be routed to multiple endpoints.

If your custom endpoint has firewall configurations, consider using the Microsoft trusted first party exception, to give your IoT Hub access to the specific endpoint - Azure Storage, Azure Event Hubs and Azure Service Bus. This is available in select regions for IoT Hubs with managed service identity.

IoT Hub currently supports the following endpoints:

  • Built-in endpoint
  • Azure Storage
  • Service Bus Queues and Service Bus Topics
  • Event Hubs

Built-in endpoint

You can use standard Event Hubs integration and SDKs to receive device-to-cloud messages from the built-in endpoint (messages/events). Once a Route is created, data stops flowing to the built-in-endpoint unless a Route is created to that endpoint.

Azure Storage

There are two storage services IoT Hub can route messages to -- Azure Blob Storage and Azure Data Lake Storage Gen2 (ADLS Gen2) accounts. Azure Data Lake Storage accounts are hierarchical namespace-enabled storage accounts built on top of blob storage. Both of these use blobs for their storage.

IoT Hub supports writing data to Azure Storage in the Apache Avro format as well as in JSON format. The default is AVRO. The encoding format can be only set when the blob storage endpoint is configured. The format cannot be edited for an existing endpoint. When using JSON encoding, you must set the contentType to application/json and contentEncoding to UTF-8 in the message system properties. Both of these values are case-insensitive. If the content encoding is not set, then IoT Hub will write the messages in base 64 encoded format. You can select the encoding format using the IoT Hub Create or Update REST API, specifically the RoutingStorageContainerProperties, the Azure portal, Azure CLI, or the Azure PowerShell. The following diagram shows how to select the encoding format in the Azure portal.

Blob storage endpoint encoding

IoT Hub batches messages and writes data to storage whenever the batch reaches a certain size or a certain amount of time has elapsed. IoT Hub defaults to the following file naming convention:


You may use any file naming convention, however you must use all listed tokens. IoT Hub will write to an empty blob if there is no data to write.

We recommend listing the blobs or files and then iterating over them, to ensure all blobs or files are read without making any assumptions of partition. The partition range could potentially change during a Microsoft-initiated failover or IoT Hub manual failover. You can use the List Blobs API to enumerate the list of blobs or List ADLS Gen2 API for the list of files. Please see the following sample as guidance.

public void ListBlobsInContainer(string containerName, string iothub)
    var storageAccount = CloudStorageAccount.Parse(this.blobConnectionString);
    var cloudBlobContainer = storageAccount.CreateCloudBlobClient().GetContainerReference(containerName);
    if (cloudBlobContainer.Exists())
        var results = cloudBlobContainer.ListBlobs(prefix: $"{iothub}/");
        foreach (IListBlobItem item in results)

To create an Azure Data Lake Gen2-compatible storage account, create a new V2 storage account and select enabled on the Hierarchical namespace field on the Advanced tab as shown in the following image:

Select Azure Date Lake Gen2 storage

Service Bus Queues and Service Bus Topics

Service Bus queues and topics used as IoT Hub endpoints must not have Sessions or Duplicate Detection enabled. If either of those options are enabled, the endpoint appears as Unreachable in the Azure portal.

Event Hubs

Apart from the built-in-Event Hubs compatible endpoint, you can also route data to custom endpoints of type Event Hubs.

Reading data that has been routed

You can configure a route by following this tutorial.

Use the following tutorials to learn how to read message from an endpoint.

Fallback route

The fallback route sends all the messages that don't satisfy query conditions on any of the existing routes to the built-in-Event Hubs (messages/events), that is compatible with Event Hubs. If message routing is turned on, you can enable the fallback route capability. Once a route is created, data stops flowing to the built-in-endpoint, unless a route is created to that endpoint. If there are no routes to the built-in-endpoint and a fallback route is enabled, only messages that don't match any query conditions on routes will be sent to the built-in-endpoint. Also, if all existing routes are deleted, fallback route must be enabled to receive all data at the built-in-endpoint.

You can enable/disable the fallback route in the Azure portal->Message Routing blade. You can also use Azure Resource Manager for FallbackRouteProperties to use a custom endpoint for fallback route.

Non-telemetry events

In addition to device telemetry, message routing also enables sending device twin change events, device lifecycle events, and digital twin change events (in public preview). For example, if a route is created with data source set to device twin change events, IoT Hub sends messages to the endpoint that contain the change in the device twin. Similarly, if a route is created with data source set to device lifecycle events, IoT Hub sends a message indicating whether the device was deleted or created. Finally, as part of the IoT Plug and Play public preview, a developer can create routes with data source set to digital twin change events and IoT Hub sends messages whenever a digital twin property is set or changed, a digital twin is replaced, or when a change event happens for the underlying device twin.

IoT Hub also integrates with Azure Event Grid to publish device events to support real-time integrations and automation of workflows based on these events. See key differences between message routing and Event Grid to learn which works best for your scenario.

Testing routes

When you create a new route or edit an existing route, you should test the route query with a sample message. You can test individual routes or test all routes at once and no messages are routed to the endpoints during the test. Azure portal, Azure Resource Manager, Azure PowerShell, and Azure CLI can be used for testing. Outcomes help identify whether the sample message matched the query, message did not match the query, or test couldn't run because the sample message or query syntax are incorrect. To learn more, see Test Route and Test all routes.

Ordering guarantees with at least once delivery

IoT Hub message routing guarantees ordered and at least once delivery of messages to the endpoints. This means that there can be duplicate messages and a series of messages can be retransmitted honoring the original message ordering. For example, if the original message order is [1,2,3,4], you could receive a message sequence like [1,2,1,2,3,1,2,3,4]. The ordering guarantee is that if you ever receive message [1], it would always be followed by [2,3,4].

For handling message duplicates, we recommend stamping a unique identifier in the application properties of the message at the point of origin, which is usually a device or a module. The service consuming the messages can handle duplicate messages using this identifier.


When you route device-to-cloud telemetry messages using built-in endpoints, there is a slight increase in the end-to-end latency after the creation of the first route.

In most cases, the average increase in latency is less than 500 ms. You can monitor the latency using Routing: message latency for messages/events or IoT Hub metric. Creating or deleting any route after the first one does not impact the end-to-end latency.

Monitoring and troubleshooting

IoT Hub provides several metrics related to routing and endpoints to give you an overview of the health of your hub and messages sent. IoT Hub metrics lists all metrics that are enabled by default for your IoT Hub. Using the routes diagnostic logs in Azure Monitor diagnostic settings, you can track errors that occur during evaluation of a routing query and endpoint health as perceived by IoT Hub. You can use the REST API Get Endpoint Health to get health status of the endpoints.

Use the troubleshooting guide for routing for more details and support for troubleshooting routing.

Next steps