Publish a Managed Service offer to Azure Marketplace
In this article, you'll learn how to publish a public or private Managed Service offer to Azure Marketplace using the Commercial Marketplace program in Partner Center. Customers who purchase the offer will then delegate subscriptions or resource groups, allowing you to manage them through Azure Lighthouse.
You need to have a valid account in Partner Center to create and publish offers. If you don't have an account already, the sign-up process will lead you through the steps of creating an account in Partner Center and enrolling in the Commercial Marketplace program.
Per the Managed Service offer certification requirements, you must have a Silver or Gold Cloud Platform competency level or be an Azure Expert MSP in order to publish a Managed Service offer. You must also enter a lead destination that will create a record in your CRM system each time a customer deploys your offer.
If you don't want to publish an offer to Azure Marketplace, or don't meet all the requirements, you can onboard customers manually by using Azure Resource Manager templates. For more info, see Onboard a customer to Azure Lighthouse.
The following table can help determine whether to onboard customers by publishing a Managed Service offer or by using Azure Resource Manager templates.
|Consideration||Managed Service offer||ARM templates|
|Requires Partner Center account||Yes||No|
|Requires Silver or Gold Cloud Platform competency level or Azure Expert MSP||Yes||No|
|Available to new customers through Azure Marketplace||Yes||No|
|Can limit offer to specific customers||Yes (only with private offers, which can't be used with subscriptions established through a reseller of the Cloud Solution Provider (CSP) program)||Yes|
|Requires customer acceptance in Azure portal||Yes||No|
|Can use automation to onboard multiple subscriptions, resource groups, or customers||No||Yes|
|Immediate access to new built-in roles and Azure Lighthouse features||Not always (generally available after some delay)||Yes|
|Customers can review and accept updated offers in the Azure portal||Yes||No|
Managed Service offers may not be available in Azure Government and other national clouds.
Create your offer
For detailed instructions about how to create your offer, including all of the information and assets you'll need to provide, see Create a Managed Service offer.
To learn about the general publishing process, review the Commercial Marketplace documentation. You should also review the commercial marketplace certification policies, particularly the Managed Services section.
Once a customer adds your offer, they will be able to delegate one or more subscriptions or resource groups, which will then be onboarded to Azure Lighthouse.
Each plan in a Managed Service offer includes a Manifest Details section, where you define the Azure Active Directory (Azure AD) entities in your tenant that will have access to the delegated resource groups and/or subscriptions for customers who purchase that plan. It's important to be aware that any group (or user or service principal) that you include will have the same permissions for every customer who purchases the plan. To assign different groups to work with each customer, you can publish a separate private plan that is exclusive to each customer. Keep in mind that private plans are not supported with subscriptions established through a reseller of the Cloud Solution Provider (CSP) program.
Publish your offer
Once you've completed all of the sections, your next step is to publish the offer to Azure Marketplace. Select the Publish button to initiate the process of making your offer live. More info about this process can be found here.
You can publish an updated version of your offer at any time. For example, you may want to add a new role definition to a previously-published offer. When you do so, customers who have already added the offer will see an icon in the Service providers page in the Azure portal that lets them know an update is available. Each customer will be able to review the changes and decide whether they want to update to the new version.
The customer onboarding process
After a customer adds your offer, they'll be able to delegate one or more specific subscriptions or resource groups, which will then be onboarded to Azure Lighthouse. If a customer has accepted an offer but has not yet delegated any resources, they'll see a note at the top of the Provider offers section of the Service providers page in the Azure portal.
Delegation must be done by a non-guest account in the customer's tenant who has a role with the
Microsoft.Authorization/roleAssignments/write permission, such as Owner, for the subscription being onboarded (or which contains the resource groups that are being onboarded). To find users who can delegate the subscription, a user in the customer's tenant can select the subscription in the Azure portal, open Access control (IAM), and view all users with the Owner role.
Once the customer delegates a subscription (or one or more resource groups within a subscription), the Microsoft.ManagedServices resource provider will be registered for that subscription, and users in your tenant will be able to access the delegated resources according to the authorizations in your offer.
To delegate additional subscriptions or resource groups to the same offer at a later time, the customer will need to manually register the Microsoft.ManagedServices resource provider on each subscription before delegating.
If you publish an updated version of your offer, the customer can review the changes in the Azure portal and accept the new version.