This documentation is no longer current and is not accurate. Please instead go to the Azure Marketplace Seller Guide for guidance on publishing an offer to Azure Marketplace.

Publish and manage an offer in the Azure Marketplace

This article is provided to help developers create, deploy, and manage their solutions listed in the Azure Marketplace for other Azure customers and partners to purchase and use.

Marketplace publishing

As an Azure publisher, you can distribute and sell your innovative solution or service to other developers, ISVs, and IT professionals in the Marketplace. Through the Marketplace, you can reach customers who want to quickly develop their cloud-based applications and mobile solutions. If your solution targets business users, you might want to consider the AppSource marketplace.

Supported types of solutions

The first thing you want to do as a publisher is to define what kind of solution your company is offering. The Marketplace supports the following types of offers:

Solution type Virtual machine Solution template
Definition Preconfigured images with a fully installed operating system and one or more applications. A virtual machine image provides the information necessary to create and deploy virtual machines in the Azure Virtual Machines service. A data structure that can reference one or more distinct Azure services, including services published by other sellers. Azure subscribers can use it to deploy one or more offerings in a single, coordinated manner.
Example As an Azure publisher, you've created and validated a VM with an innovative database service. Other Azure subscribers want to procure and deploy this VM into their cloud service environments. As an Azure publisher, you've bundled a set of services from across Azure that make it quick to deploy cloud services with load balancing, enhanced security, and high availability. Other Azure subscribers can save time by procuring the solution template that meets their objective. They don't have to manually locate, procure, deploy, and configure the same or similar Azure services.


Some steps are shared between the different types of solutions, and others are distinct to the respective type of solution. This article provides a short overview of the steps you need to complete for any type of solution.

Publish a solution

Nominate, register, publish

Nominate your solution for pre-approval

To publish a virtual machine solution to the Marketplace, complete the Microsoft Azure Certified Solution Nomination Form.


If you are working with a Partner Account Manager or a DX Partner Manager, ask them to nominate your solution for the Azure Certified program. You can also go to the Microsoft Azure Certified webpage and fill out the application form. Enter the email of your Partner Account Manager or DX Partner Manager in the Microsoft Sponsor Contact box.

If you meet the eligibility criteria in the Azure Marketplace participation policies and your application is approved, we start working with you to onboard your solution to the Marketplace.

Register your account as a Microsoft seller

Register your Microsoft account as a Microsoft Developer account.

Publish your solution

To publish a solution to the Marketplace, follow these steps:

  1. Fulfill the nontechnical requirements.

    a. Fulfill the nontechnical prerequisites.

    b. Fulfill the VM technical prerequisites.

    c. Fulfill the solution template technical prerequisites.

  2. Create your offer.

    a. Create a virtual machine offer.

    b. Create a solution template offer.

  3. Create your offer marketing content.

  4. Test your offer in staging.

    a. Test your VM offer in staging.

    b. Test your solution template offer in staging.

  5. Deploy your offer to the Marketplace.

Create and manage a virtual machine image

Create and manage a VM image by using these resources:

Manage your solution

Manage your solution with help from the following resources:

Additional resources

Set up Azure PowerShell