Orders dashboard in commercial marketplace analytics

This article provides information on the Orders dashboard in Partner Center. This dashboard displays information about your orders, including growth trends, presented in a graphical and downloadable format.


For detailed definitions of analytics terminology, see Commercial marketplace analytics terminology and common questions.

Orders dashboard

The Orders dashboard displays the current orders for all your software as a service (SaaS) offers. You can view graphical representations of the following items:

  • Orders trend
  • Orders per seat and site trend
  • Orders by offers and SKUs
  • Orders by geography
  • Detailed orders table
  • Orders page filters


The maximum latency between customer acquisition and reporting in Partner Center is 48 hours.

Access the Orders dashboard


The Partner Center workspaces view gives you a more efficient and productive user experience through logically grouped workspaces. To learn more about the workspaces view and how to turn it on, see Getting around Partner Center.

  1. Sign in to Partner Center.

  2. On the Home page, select the Insights tile.

    Illustrates the Insights tile on the Partner Center Home page.

  3. In the left menu, select Orders.

Elements of the Orders dashboard

The following sections describe how to use the Orders dashboard and how to read the data.

Month range

You can find a month range selection at the top-right corner of each page. Customize the output of the Orders page graphs by selecting a month range based on the past 6 or 12 months, or by selecting a custom month range with a maximum duration of 12 months. The default month range (computation period) is six months.

Illustrates the month filters on the Orders dashboard.


All metrics in the visualization widgets and export reports honor the computation period selected by the user.

Orders trend

In this section, you will find the Orders chart that shows the trend of your active and canceled orders for the selected computation period. Metrics and growth trends are represented by a line chart and will display the value for each month by hovering over the line on the chart. The percentage value below the Orders metrics in the widget represents the amount of growth or decline during the selected computation period.

There are two Orders counters: Active and Canceled.

  • Active equals the number of orders that are currently in use by customers during the selected date range.
  • Canceled equals the number of orders that were previously purchased and then canceled during the selected date range.

Illustrates the Orders widget on the Orders dashboard that shows the trend of active and canceled orders.

Orders by per seat and site trend

The Orders by per seat and site-based line chart represents the metric and trend of per-site SaaS and per-seat SaaS orders purchased by customers (this chart includes canceled orders).

Illustrates the Orders widget on the Orders dashboard that shows the orders per seat and site trend.

SaaS offers can use one of two pricing models with each plan: either flat rate (site-based) or per user (seat-based).

  • Flat rate: Enable access to your offer with a single monthly or annual flat rate price. This is sometimes referred to as site-based pricing.
  • Per user: Enable access to your offer with a price based on the number of users who can access the offer or occupy seats. With this usage-based model, you can set the minimum and maximum number of users supported by the plan. You can create multiple plans to configure different price points based on the number of users. These fields are optional. If left unselected, the number of users will be interpreted as not having a limit (min of 1 and max of as many as your service can support). These fields can be edited as part of an update to your plan.
  • Metered Billing: On top of Flat Rate pricing. With this pricing model, you can optionally define metered plans that use the marketplace metering service API to charge customers for usage that isn't covered by the flat rate.

For more details on seat, site, and metered based billing, see How to plan a SaaS offer for the commercial marketplace.

Orders by offers and SKUs

The Orders by Offers and SKU chart shows the measures and trends of all Offers:

  • The top offers are displayed in the graph and the rest of the offers are grouped as Rest All.
  • You can select specific offers in the legend to display only that offer and the associated SKUs in the graph.
  • Hovering over a slice in the graph displays the number of orders and percentage of that offer compared to your total number of orders across all offers.
  • The orders by offers trend displays month-by-month growth trends. The month column represents the number of orders by offer name. The line chart displays the growth percentage trend plotted on a z-axis.

Illustrates the Orders by Offers chart on the Orders dashboard.

You can select any offer and a maximum of three SKUs of that offer to view the month-over-month trend for the offer, SKUs, and seats.

Orders by geography

For the selected computation period, the heatmap displays the total number of orders, and the growth percentage of newly added orders against a geography. The light to dark color on the map represents the low to high value of the customer count. Select a record in the table to zoom in on a specific country or region.

Illustrates the Geographical spread chart on the Orders dashboard.

Note the following:

  • You can move the map to view the exact location.
  • You can zoom into a specific location.
  • The heatmap has a supplementary grid to view the details of customer count, order count, and normalized usage hours for the specific location.
  • You can search and select a country/region in the grid to zoom to the location in the map. Revert to the original view by selecting the Home button in the map.

Orders details table

The Order details table displays a numbered list of the 1,000 top orders sorted by date of acquisition.

  • Each column in the grid is sortable.
  • The data can be extracted to a .CSV or .TSV file if the count of the records is less than 1,000.
  • If records number over 1,000, exported data will be asynchronously placed in a downloads page for the next 30 days.
  • Apply filters to the Order details table to display only the data you're interested in. Filter by Country/Region, Azure license type, commercial marketplace license type, Offer type, Order status, Free trails, commercial marketplace subscription ID, Customer ID, and Company name.
  • When an order is purchased by a protected customer, information in Orders Detailed Data is masked (************).

Table 1: Dictionary of data terms

Column name in
user interface
Attribute name Definition Column name in programmatic
access reports
Marketplace Subscription ID Marketplace Subscription ID The unique identifier associated with the Azure subscription the customer used to purchase your commercial marketplace offer. For infrastructure offers, this is the customer's Azure subscription GUID. For SaaS offers, this is shown as zeros since SaaS purchases do not require an Azure subscription. Marketplace Subscription ID
MonthStartDate Month Start Date Month Start Date represents month of Purchase. The format is yyyy-mm-dd. MonthStartDate
Offer Type Offer Type The type of commercial marketplace offering. OfferType
Azure License Type Azure License Type The type of licensing agreement used by customers to purchase Azure. Also known as Channel. The possible values are: AzureLicenseType
Marketplace License Type Marketplace License Type The billing method of the commercial marketplace offer. The different values are: MarketplaceLicenseType
SKU SKU The plan associated with the offer SKU
Customer Country Customer Country/Region The country/region name provided by the customer. Country/region could be different than the country/region in a customer's Azure subscription. CustomerCountry
Is Preview SKU Is Preview SKU The value will let you know if you have tagged the SKU as "preview". Value will be "Yes" if the SKU has been tagged accordingly, and only Azure subscriptions authorized by you can deploy and use this image. Value will be "No" if the SKU has not been identified as "preview". IsPreviewSKU
Order ID Order ID The unique identifier of the customer order for your commercial marketplace service. Virtual Machine usage-based offers are not associated with an order. OrderId
Order Quantity Order Quantity Number of assets associated with the order ID for active orders OrderQuantity
Cloud Instance Name Cloud Instance Name The Microsoft Cloud in which a VM deployment occurred. CloudInstanceName
Is New Customer Is New Customer The value identifies whether a new customer acquired one or more of your offers for the first time. Value will be "Yes" if within the same calendar month for "Date Acquired". Value will be "No" if the customer has purchased any of your offers prior to the calendar month reported. IsNewCustomer
Order Status Order Status The status of a commercial marketplace order at the time the data was last refreshed. OrderStatus
Order Cancel Date Order Cancel Date The date the commercial marketplace order was canceled. OrderCancelDate
Customer Company Name Customer Company Name The company name provided by the customer. Name could be different than the city in a customer's Azure subscription. CustomerCompanyName
Order Purchase Date Order Purchase Date The date the commercial marketplace order was created. The format is yyyy-mm-dd. OrderPurchaseDate
Offer Name Offer Name The name of the commercial marketplace offering. OfferName
Trial End Date Trial End Date The date the trial period for this order will end or has ended. TrialEndDate
Customer ID Customer ID The unique identifier assigned to a customer. A customer may have zero or more Azure Marketplace subscriptions. CustomerId
Billing Account ID Billing Account ID The identifier of the account on which billing is generated. Map Billing Account ID to customerID to connect your Payout Transaction Report with the Customer, Order, and Usage Reports. BillingAccountId
AssetCount Asset Count The number of assets associated with the order ID. Deprecated
Not available * TermStartDate Indicates the start date of a term for an order. TermStartDate
Not available * TermEndDate Indicates the end date of a term for an order. TermEndDate
Not available * purchaseRecordId The identifier of the purchase record related to an order. purchaseRecordId
Not available * purchaseRecordLineItemId The identifier of the purchase record line item related to this order. purchaseRecordLineItemId
Not available * EstimatedCharges The price the customer will be charged for all order units before taxation. In tax inclusive countries, this price includes the tax, otherwise it does not. EstimatedCharges
Not available * Currency BillingCurrency for the offer Currency
Not available * HasTrial Represents whether an offer has trial period enabled. HasTrial

* These new fields are currently provided in the ISVOrderV2 dataset and can be accessed programmatically.

Orders page filters

The Orders page filters are applied at the Orders page level. You can select one or multiple filters to render the chart for the criteria you choose to view and the data you want to see in 'Detailed orders data' grid / export. Filters are applied on the data extracted for the month range that you have selected on the top-right corner of the orders page.


You can use the download icon in the upper-right corner of any widget to download the data. You can provide feedback on each of the widgets by clicking on the “thumbs up” or “thumbs down” icon.

Next steps