GetKeywordDemographics Service Operation - Ad Insight

Gets the age and gender of users who have searched for the specified keywords.

Request Elements

The GetKeywordDemographicsRequest object defines the body and header elements of the service operation request. The elements must be in the same order as shown in the Request SOAP.

Request Body Elements

Element Description Data Type
Device A list of one or more of the following device types: Computers, NonSmartphones, Smartphones, Tablets. The default is Computers.

The response includes keyword demographics data for the device types that you specify only, if available.
string array
Keywords An array of keywords for which you want to get demographics data. The data is broken out by device type. The array can contain a maximum of 1,000 keywords, and each keyword can contain a maximum of 100 characters. string array
Language The language in which the keywords are written.

For possible values, see Ad Languages.
PublisherCountry The country code of the country/region to use as the source of the demographics data.

The country/region that you specify must support the language specified in the Language element.

For possible values, see Geographical Location Codes.

Request Header Elements

Element Description Data Type
AuthenticationToken The OAuth access token that represents a Microsoft Account user who has permissions to Bing Ads accounts. string
CustomerAccountId The identifier of the account that owns the entities in the request. This header element must have the same value as the AccountId body element when both are required. string
CustomerId The identifier of the customer that contains and owns the account. If you manage an account of another customer, you should use that customer ID instead of your own customer ID. string
DeveloperToken The developer token used to access the Bing Ads API. string
Password The Bing Ads managed user's sign-in password. string
UserName The Bing Ads managed user's sign-in name. You must not set this element to a Microsoft account or email address. string


The UserName and Password header elements are deprecated. In future versions of the API, Bing Ads will transition exclusively to Microsoft Account (email address) authentication. For more information, see Authentication with OAuth. UserName and Password are still required for Bing Ads managed credentials, but they are not applicable for Microsoft account authentication. To authenticate a Microsoft account, use the AuthenticationToken] header instead of UserName and Password.


The CustomerAccountId and CustomerId are required for most service operations, and as a best practice you should always specify them in the request.

Response Elements

The GetKeywordDemographicsResponse object defines the body and header elements of the service operation response. The elements are returned in the same order as shown in the Response SOAP.

Response Body Elements

Element Description Data Type
KeywordDemographicResult An array of KeywordDemographicResult data objects. The order of the items corresponds directly to the keywords specified in the request. If there is no demographic data available for a keyword, the keyword will be included in the list, but the KeywordDemographics element of the corresponding KeywordDemographicResult will be null.

Each KeywordDemographicResult contains an array of KeywordDemographic data objects. The array contains an item for each device specified in the request. Each KeywordDemographic contains the percentage of time that users of a certain age and gender searched for the specified keyword.
KeywordDemographicResult array

Response Header Elements

Element Description Data Type
TrackingId The identifier of the log entry that contains the details of the API call. string

Request SOAP

The following template shows the order of the body and header elements for the SOAP request.

<s:Envelope xmlns:i="" xmlns:s="">
  <s:Header xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
    <Action mustUnderstand="1">GetKeywordDemographics</Action>
    <ApplicationToken i:nil="false">ValueHere</ApplicationToken>
    <AuthenticationToken i:nil="false">ValueHere</AuthenticationToken>
    <CustomerAccountId i:nil="false">ValueHere</CustomerAccountId>
    <CustomerId i:nil="false">ValueHere</CustomerId>
    <DeveloperToken i:nil="false">ValueHere</DeveloperToken>
    <Password i:nil="false">ValueHere</Password>
    <UserName i:nil="false">ValueHere</UserName>
    <GetKeywordDemographicsRequest xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
      <Keywords i:nil="false" xmlns:a1="">
      <Language i:nil="false">ValueHere</Language>
      <PublisherCountry i:nil="false">ValueHere</PublisherCountry>
      <Device i:nil="false" xmlns:a1="">

Response SOAP

The following template shows the order of the body and header elements for the SOAP response.

<s:Envelope xmlns:s="">
  <s:Header xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
    <TrackingId d3p1:nil="false" xmlns:d3p1="">ValueHere</TrackingId>
    <GetKeywordDemographicsResponse xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
      <KeywordDemographicResult xmlns:e383="" d4p1:nil="false" xmlns:d4p1="">
          <e383:Keyword d4p1:nil="false">ValueHere</e383:Keyword>
          <e383:KeywordDemographics d4p1:nil="false">
              <e383:Device d4p1:nil="false">ValueHere</e383:Device>

Code Syntax

The example syntax can be used with Bing Ads SDKs. See Bing Ads Code Examples for more examples.

public async Task<GetKeywordDemographicsResponse> GetKeywordDemographicsAsync(
    IList<string> keywords,
    string language,
    string publisherCountry,
    IList<string> device)
    var request = new GetKeywordDemographicsRequest
        Keywords = keywords,
        Language = language,
        PublisherCountry = publisherCountry,
        Device = device

    return (await AdInsightService.CallAsync((s, r) => s.GetKeywordDemographicsAsync(r), request));
static GetKeywordDemographicsResponse getKeywordDemographics(
    ArrayOfstring keywords,
    java.lang.String language,
    java.lang.String publisherCountry,
    ArrayOfstring device) throws RemoteException, Exception
    GetKeywordDemographicsRequest request = new GetKeywordDemographicsRequest();


    return AdInsightService.getService().getKeywordDemographics(request);
static function GetKeywordDemographics(

    $GLOBALS['Proxy'] = $GLOBALS['AdInsightProxy'];

    $request = new GetKeywordDemographicsRequest();

    $request->Keywords = $keywords;
    $request->Language = $language;
    $request->PublisherCountry = $publisherCountry;
    $request->Device = $device;

    return $GLOBALS['AdInsightProxy']->GetService()->GetKeywordDemographics($request);


Service: AdInsightService.svc v11
Namespace: Microsoft.Advertiser.AdInsight.Api.Service.V11