GetKeywordLocations Service Operation - Ad Insight

Gets the geographical locations of users who have searched for the specified keywords.

Request Elements

The GetKeywordLocationsRequest object defines the body and header elements of the service operation request. The elements must be in the same order as shown in the Request SOAP.

Request Body Elements

Element Description Data Type
Device A list of one or more of the following device types: Computers, NonSmartphones, Smartphones, Tablets. The default is Computers.

The response includes keyword locations data for only the device types that you specify, if available.
string array
Keywords An array of keywords for which you want to get geographical location information. The data is broken out by device type. The array can contain a maximum of 1,000 keywords, and each keyword can contain a maximum of 100 characters. string array
Language The language in which the keywords are written.

For possible values, see Ad Languages.
Level The level at which to aggregate the geographical location data. The following are the possible values:

0 - Country

1 - State/Province

2 - Metropolitan area

3 - City

The default value is 1 (State/Province).
MaxLocations The maximum number of locations to return. You can request a maximum of 10 locations.

The default value is 10.
ParentCountry The country from which the search originated.

For possible values, see Geographical Location Codes.

The default is US.
PublisherCountry The country code of the country/region to use as the source of the location data.

The country/region that you specify must support the language specified in the Language element.

For possible values, see Geographical Location Codes.

Request Header Elements

Element Description Data Type
AuthenticationToken The OAuth access token that represents a Microsoft Account user who has permissions to Bing Ads accounts. string
CustomerAccountId The identifier of the account that owns the entities in the request. This header element must have the same value as the AccountId body element when both are required. string
CustomerId The identifier of the customer that contains and owns the account. If you manage an account of another customer, you should use that customer ID instead of your own customer ID. string
DeveloperToken The developer token used to access the Bing Ads API. string
Password The Bing Ads managed user's sign-in password. string
UserName The Bing Ads managed user's sign-in name. You must not set this element to a Microsoft account or email address. string


The UserName and Password header elements are deprecated. In future versions of the API, Bing Ads will transition exclusively to Microsoft Account (email address) authentication. For more information, see Authentication with OAuth. UserName and Password are still required for Bing Ads managed credentials, but they are not applicable for Microsoft account authentication. To authenticate a Microsoft account, use the AuthenticationToken] header instead of UserName and Password.


The CustomerAccountId and CustomerId are required for most service operations, and as a best practice you should always specify them in the request.

Response Elements

The GetKeywordLocationsResponse object defines the body and header elements of the service operation response. The elements are returned in the same order as shown in the Response SOAP.

Response Body Elements

Element Description Data Type
KeywordLocationResult An array of KeywordLocationResult data objects. The order of the items corresponds directly to the keywords specified in the request. If there is no location data available for a keyword, the keyword will be included in the list, but the KeywordLocations element of the corresponding KeywordLocationResult object will be null.

Each KeywordLocationResult data object contains an array of KeywordLocation. The array contains an item for each device specified in the request. Each KeywordLocation contains the geographical location and percentage of time that users in the geographical location searched for the specified keyword.
KeywordLocationResult array

Response Header Elements

Element Description Data Type
TrackingId The identifier of the log entry that contains the details of the API call. string

Request SOAP

The following template shows the order of the body and header elements for the SOAP request.

<s:Envelope xmlns:i="" xmlns:s="">
  <s:Header xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
    <Action mustUnderstand="1">GetKeywordLocations</Action>
    <ApplicationToken i:nil="false">ValueHere</ApplicationToken>
    <AuthenticationToken i:nil="false">ValueHere</AuthenticationToken>
    <CustomerAccountId i:nil="false">ValueHere</CustomerAccountId>
    <CustomerId i:nil="false">ValueHere</CustomerId>
    <DeveloperToken i:nil="false">ValueHere</DeveloperToken>
    <Password i:nil="false">ValueHere</Password>
    <UserName i:nil="false">ValueHere</UserName>
    <GetKeywordLocationsRequest xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
      <Keywords i:nil="false" xmlns:a1="">
      <Language i:nil="false">ValueHere</Language>
      <PublisherCountry i:nil="false">ValueHere</PublisherCountry>
      <Device i:nil="false" xmlns:a1="">
      <Level i:nil="false">ValueHere</Level>
      <ParentCountry i:nil="false">ValueHere</ParentCountry>
      <MaxLocations i:nil="false">ValueHere</MaxLocations>

Response SOAP

The following template shows the order of the body and header elements for the SOAP response.

<s:Envelope xmlns:s="">
  <s:Header xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
    <TrackingId d3p1:nil="false" xmlns:d3p1="">ValueHere</TrackingId>
    <GetKeywordLocationsResponse xmlns="Microsoft.Advertiser.AdInsight.Api.Service.V11">
      <KeywordLocationResult xmlns:e395="" d4p1:nil="false" xmlns:d4p1="">
          <e395:Keyword d4p1:nil="false">ValueHere</e395:Keyword>
          <e395:KeywordLocations d4p1:nil="false">
              <e395:Device d4p1:nil="false">ValueHere</e395:Device>
              <e395:Location d4p1:nil="false">ValueHere</e395:Location>

Code Syntax

The example syntax can be used with Bing Ads SDKs. See Bing Ads Code Examples for more examples.

public async Task<GetKeywordLocationsResponse> GetKeywordLocationsAsync(
    IList<string> keywords,
    string language,
    string publisherCountry,
    IList<string> device,
    int? level,
    string parentCountry,
    int? maxLocations)
    var request = new GetKeywordLocationsRequest
        Keywords = keywords,
        Language = language,
        PublisherCountry = publisherCountry,
        Device = device,
        Level = level,
        ParentCountry = parentCountry,
        MaxLocations = maxLocations

    return (await AdInsightService.CallAsync((s, r) => s.GetKeywordLocationsAsync(r), request));
static GetKeywordLocationsResponse getKeywordLocations(
    ArrayOfstring keywords,
    java.lang.String language,
    java.lang.String publisherCountry,
    ArrayOfstring device,
    int level,
    java.lang.String parentCountry,
    int maxLocations) throws RemoteException, Exception
    GetKeywordLocationsRequest request = new GetKeywordLocationsRequest();


    return AdInsightService.getService().getKeywordLocations(request);
static function GetKeywordLocations(

    $GLOBALS['Proxy'] = $GLOBALS['AdInsightProxy'];

    $request = new GetKeywordLocationsRequest();

    $request->Keywords = $keywords;
    $request->Language = $language;
    $request->PublisherCountry = $publisherCountry;
    $request->Device = $device;
    $request->Level = $level;
    $request->ParentCountry = $parentCountry;
    $request->MaxLocations = $maxLocations;

    return $GLOBALS['AdInsightProxy']->GetService()->GetKeywordLocations($request);


Service: AdInsightService.svc v11
Namespace: Microsoft.Advertiser.AdInsight.Api.Service.V11