Asset Group Record - Bulk

Article
02/07/2024

Defines a asset group that can be downloaded and uploaded in a bulk file.

You can download all Asset Group records in the account by including the DownloadEntity value of AssetGroups in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.

If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to upload and download the BulkAssetGroup object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.

For a Asset Group record, the following attribute fields are available in the Bulk File Schema.

Asset Group
Business Name
Call To Action
Campaign
Client Id
Descriptions
Editorial Appeal Status
Editorial Location
Editorial Reason Code
Editorial Status
Editorial Term
End Date
Final Url
Headlines
Id
Images
Long Headlines
Mobile Final Url
Modified Time
Parent Id
Path 1
Path 2
Status
Start Date

Asset Group

The name of the asset group.

Add: Required
Update: Optional. If no value is set for the update, this setting is not changed. Delete: Read-only and Required

Business Name

The name of the business.

Depending on your audience ad's placement, your business's name may appear in your ad.

The length of the string is limited to 25 characters.

Add: Required
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only

Call To Action

A brief, punchy reason for customers to click your ad right now.

The possible values are ActNow, AddToCart, ApplyNow, Automated, BetNow, BidNow, BookACar, BookHotel, BookNow, BookTravel, Browse, BuildNow, Buy, BuyNow, ChatNow, Compare, ContactUs, Coupon, Dealers, Default, Directions, Donate, Download, EmailNow, EnrollNow, Explore, FileNow, FindJob, FindStore, FreePlay, FreeQuote, FreeTrial, GetDeals, GetDemo, GetNow, GetOffer, GetQuote, GoToDemo, Install, JoinNow, LearnMore, ListenNow, LogIn, Message, NewCars, NoButton, OpenLink, OrderNow, PlayGame, PlayNow, PostJob, Register, RegisterNow, RenewNow, RentACar, RentNow, Reorder, Reserve, Sale, SaveNow, Schedule, SeeDemo, SeeMenu, SeeModels, SeeMore, SeeOffer, SeeOffers, SellNow, ShopNow, Showtimes, SignIn, SignUp, StartFree, StartNow, Subscribe, SwitchNow, TestDrive, TryNow, Unknown, UsedCars, ViewCars, ViewDemo, ViewNow, ViewPlans, VisitSite, VisitStore, VoteNow, Watch, WatchMore, WatchNow.

Add: Required.
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only

Campaign

The name of the campaign that contains the asset group.

Add: Read-only and Required
Update: Read-only and Required
Delete: Read-only and Required

Note

For add, update, and delete, you must specify either the Parent Id or Campaign field.

Client Id

Used to associate records in the bulk upload file with records in the results file. The value of this field is not used or stored by the server; it is simply copied from the uploaded record to the corresponding result record. It may be any valid string to up 100 in length.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. To remove all custom parameters, set this field to delete_value. The delete_value keyword removes the previous setting. To remove a subset of custom parameters, specify the custom parameters that you want to keep and omit any that you do not want to keep. The new set of custom parameters will replace any previous custom parameter set.
Delete: Read-only

Descriptions

The list of descriptions that Bing can use to optimize the ad layout.

To maximize impressions across all ad formats the descriptions might not always be shown in your ad.

From a data model perspective the descriptions are stored as text assets. The same asset can be used by multiple ads. For example if "Seamless Integration" is a text asset, it will have the same asset identifier across all ads in the same Microsoft Advertising account.

You must set between 2-5 descriptions. The descriptions are represented in the bulk file as a JSON string. Two descriptions are included in the example JSON below, and the first is pinned to a specific position. The id and text are properties of the asset, whereas the editorialStatus and assetPerformanceLabel are properties of the asset link i.e., the relationship between the asset and the ad. For more details see assetPerformanceLabel, editorialStatus, id, and text below.

[{
	"text": "Find New Customers & Increase Sales!",
},
{
	"text": "Start Advertising on Contoso Today."
}]

Note

In the comma separated bulk file you'll need to surround the list of asset links, each attribute key, and each attribute string value with an extra set of double quotes e.g., the above JSON string would be written as "[{""text"":""Find New Customers & Increase Sales!""},{""text"":""Start Advertising on Contoso Today.""}]".

Here's an example Bulk download where you'll also get read-only attributes e.g., id and editorialStatus:

[{
	"id": 1,
	"text": "Contoso",
	"editorialStatus": "Active",
	"assetPerformanceLabel": "Learning"
},
{
	"id": 2,
	"text": "Seamless Integration",
	"editorialStatus": "Active",
	"assetPerformanceLabel": "Learning"
}]

Add: Required if its parent campaign does not associate to a store, optional if the parent campaign associates to a store. If the parent campaign associates to a store and you specify Descriptions, you must also specify Headlines, LongHeadlines, and Images. Only the text is honored. Even if the asset already exists in your account, the id, assetPerformanceLabel, and editorialStatus will be ignored if you include them.
Update: Optional. To retain all of the existing asset links, set or leave this field empty. If you set this field, any descriptions that were previously linked to this ad will be replaced. If you specify this field, a list of 2-5 descriptions is required. Only the text is honored. Even if the asset already exists in your account, the id, assetPerformanceLabel, and editorialStatus will be ignored if you include them.
Delete: Read-only

assetPerformanceLabel

This lets you know how well the asset is performing.

The assetPerformanceLabel attribute is read-only when you download the responsive search ad. Possible values are described in the table below.

Value	Description
Low	This asset's performance is low and we recommend you replace this asset to improve your ad performance.
Good	This asset is performing well. We recommend you keep this asset and add more assets to improve your ad performance.
Best	This asset's performance is among the best and we recommend that you add more similar assets.
Unrated	We don't have any performance rating for this asset. This can be due to the asset being inactive, not having enough information to determine its performance, or if there aren't enough similar assets to compare against it.
Learning	The asset's performance is being actively evaluated. Once the evaluation is complete, the asset rating will be Low, Good, Best, or Unrated.

editorialStatus

The editorialStatus attribute is read-only when you download the responsive search ad. Possible values are described in the table below.

Value	Description
Active	The asset passed editorial review.
ActiveLimited	The asset passed editorial review in one or more markets, and one or more elements of the asset is undergoing editorial review in another market. For example the asset passed editorial review for Canada and is still pending review in the United States.
Disapproved	The asset failed editorial review.
Inactive	One or more elements of the asset is undergoing editorial review.
Unknown	Reserved for future use.

id

The id attribute is a unique Microsoft Advertising identifier for the asset in a Microsoft Advertising account.

The same asset can be used by multiple ads. For example if "Seamless Integration" is a text asset, it will have the same asset identifier across all ads in the same Microsoft Advertising account. After you upload a text asset the result file will include the asset identifier e.g., ""id:""123, whether the asset is new or already existed in the account's asset library.

text

Each description's text attribute must contain at least one word. The maximum input length of each description's text attribute is 90 characters. For languages with double-width characters e.g. Traditional Chinese the maximum input length is 45 characters. The double-width characters are determined by the characters you use instead of the character set of the campaign or ad group language settings. Double-width characters include Korean, Japanese and Chinese languages characters as well as Emojis.

The text attribute cannot contain the newline (\n) character.

Editorial Appeal Status

Determines whether you can appeal the issues found by the editorial review.

Possible values are described in the table below.

Value	Description
Appealable	The editorial issue is appealable.
AppealPending	The editorial issue is appealable and an appeal has been submitted.
NotAppealable	The editorial issue is not appealable.

Add: Read-only
Update: Read-only
Delete: Read-only

Editorial Location

The component or property of the ad that failed editorial review.

Add: Read-only
Update: Read-only
Delete: Read-only

Editorial Reason Code

A code that identifies the reason for the failure. For a list of possible reason codes, see Editorial Reason Codes.

Add: Read-only
Update: Read-only
Delete: Read-only

Editorial Status

The editorial status of the asset group.

Possible values are described in the table below.

Value	Description
Active	The asset group passed editorial review.
ActiveLimited	The asset group passed editorial review in one or more markets, and one or more elements of the asset group is undergoing editorial review in another market. For example the asset group passed editorial review for Canada and is still pending review in the United States.
Disapproved	The asset group failed editorial review.
Inactive	One or more elements of the asset group is undergoing editorial review.

Add: Read-only
Update: Read-only
Delete: Read-only

Editorial Term

The term that failed editorial review.

This field will not be set if a combination of terms caused the failure or if the failure was based on a policy violation.

Add: Read-only
Update: Read-only
Delete: Read-only

End Date

The date that the asset group will expire.

If you do not specify an end date, the asset group will not expire. The end date can be extended to make an asset group eligible for delivery, even after the asset group expires.

The end date is inclusive. For example, if you set End Date to 12/31/2020, the asset group will expire at 11:59 PM on 12/31/2020. The time is based on the time zone that you specify at the campaign level.

Add: Optional. To set no end date when adding an asset group, do not set this field.
Update: Optional. If no value is set for the update, this setting is not changed. To delete the current end date and effectively set no end date, set this field to the "delete_value" string. When you retrieve the asset group next time, this field will not be set.
Delete: Read-only

Final Url

The landing page URL.

The domain portion of the URL in combination with the path 1 and path 2 strings cannot exceed 67 characters.

The following validation rules apply to Final URLs and Final Mobile URLs.

The length of the URL is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
You may specify up to 10 items for both Final URLs and Final Mobile URLs; however, only the first item in each list is used for delivery. The service allows up to 10 for potential forward compatibility.
Each URL is delimited by a semicolon and space ("; ").
Usage of '{' and '}' is only allowed to delineate tags, for example "{lpurl}".
Each URL must be a well-formed URL starting with either http:// or https://.
If you specify Final Mobile URLs, you must also specify Final Url.

Add: Required
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only

Headlines

The list of headlines that Bing can use to optimize the ad layout.

To maximize performance across all ad formats the headlines might not always be shown in your ad.

From a data model perspective the headlines are stored as text assets. The same asset can be used by multiple ads. For example if "Seamless Integration" is a text asset, it will have the same asset identifier across all ads in the same Microsoft Advertising account.

You must set between 3-15 headlines. The headlines are represented in the bulk file as a JSON string. Two headlines are included in the example JSON below. The id and text are properties of the asset, whereas the editorialStatus and assetPerformanceLabel are properties of the asset link i.e., the relationship between the asset and the ad. For more details see assetPerformanceLabel, editorialStatus, id, and text below.

[{
	"text": "Contoso",
},
{
	"text": "Seamless Integration"
}]

Note

Here's an example Bulk download where you'll also get read-only attributes e.g., id and editorialStatus:

[{
	"id": 1,
	"text": "Contoso",
	"editorialStatus": "Active",
	"assetPerformanceLabel": "Learning"
},
{
	"id": 2,
	"text": "Seamless Integration",
	"editorialStatus": "Active",
	"assetPerformanceLabel": "Learning"
}]

Add: Required if its parent campaign does not associate to a store, optional if the parent campaign associates to a store. If the parent campaign associates to a store and you specify Headlines, you must also specify LongHeadlines, Descriptions, and Images. Only the text is honored. Even if the asset already exists in your account, the id, assetPerformanceLabel, and editorialStatus will be ignored if you include them.
Update: Optional. To retain all of the existing asset links, set or leave this field empty. If you set this field, any headlines that were previously linked to this ad will be replaced. If you specify this field, a list of 3-15 headlines is required. Only the text is honored. Even if the asset already exists in your account, the id, assetPerformanceLabel, and editorialStatus will be ignored if you include them.
Delete: Read-only

assetPerformanceLabel

This lets you know how well the asset is performing.

The assetPerformanceLabel attribute is read-only when you download the responsive search ad. Possible values are described in the table below.

Value	Description
Low	This asset's performance is low and we recommend you replace this asset to improve your ad performance.
Good	This asset is performing well. We recommend you keep this asset and add more assets to improve your ad performance.
Best	This asset's performance is among the best and we recommend that you add more similar assets.
Unrated	We don't have any performance rating for this asset. This can be due to the asset being inactive, not having enough information to determine its performance, or if there aren't enough similar assets to compare against it.
Learning	The asset's performance is being actively evaluated. Once the evaluation is complete, the asset rating will be Low, Good, Best, or Unrated.

editorialStatus

The editorialStatus attribute is a read-only string when you download the responsive search ad. Possible values are described in the table below.

Value	Description
Active	The asset passed editorial review.
ActiveLimited	The asset passed editorial review in one or more markets, and one or more elements of The asset is undergoing editorial review in another market. For example The asset passed editorial review for Canada and is still pending review in the United States.
Disapproved	The asset failed editorial review.
Inactive	One or more elements of The asset is undergoing editorial review.
Unknown	Reserved for future use.

id

The id attribute is a unique Microsoft Advertising identifier for the asset in a Microsoft Advertising account.

text

Each headline's text attribute must contain at least one word. The maximum input length of each headline's text attribute is 30 characters. For languages with double-width characters e.g. Traditional Chinese the maximum input length is 15 characters. The double-width characters are determined by the characters you use instead of the character set of the campaign or ad group language settings. Double-width characters include Korean, Japanese and Chinese languages characters as well as Emojis.

The text attribute cannot contain the newline (\n) character.

Id

The system-generated identifier of the asset group.

Add: Optional. You must either leave this field empty, or specify a negative identifier. For more information, see Bulk File Schema Reference Keys.
Update: Read-only and Required
Delete: Read-only and Required

Images

Create multiple image assets with different sizes and aspect ratios so they can flexibly display across a variety of publishers and placements.

You are required to provide at least 1 LandscapeImageMedia and 1 SquareImageMedia. A total of up to 20 images and a total of up to 5 logos can be saved.

The image assets are represented in the bulk file as a JSON string. Nine images are included in the example JSON below, and only the LandscapeImageMedia subType is not cropped. The id is a property of the asset, whereas the cropHeight, cropWidth, cropX, cropY, and subType are properties of the asset link i.e., the relationship between the asset and the ad. For more details see cropHeight, cropWidth, cropX, cropY, id, and subType below.

[{
	"id": 1234567890000,
	"subType": "LandscapeImageMedia"
},
{
	"id": 1234567890000,
	"subType": "SquareImageMedia",
	"cropX": 286,
	"cropY": 0,
	"cropWidth": 628,
	"cropHeight": 628
},
{
	"id": 1234567890000,
	"subType": "LandscapeLogoMedia",
	"cropX": 70,
	"cropY": 0,
	"cropWidth": 200,
	"cropHeight": 50
},
{
	"id": 1234567890000,
	"subType": "SquareLogoMedia",
	"cropX": 308,
	"cropY": 0,
	"cropWidth": 120,
	"cropHeight": 120
},
{
	"id": 1234567890000,
	"subType": "ImageMedia15X10",
	"cropX": 129,
	"cropY": 0,
	"cropWidth": 942,
	"cropHeight": 628
},
{
	"id": 1234567890000,
	"subType": "ImageMedia133X100",
	"cropX": 183,
	"cropY": 0,
	"cropWidth": 835,
	"cropHeight": 628
},
{
	"id": 1234567890000,
	"subType": "ImageMedia178X100",
	"cropX": 41,
	"cropY": 0,
	"cropWidth": 1118,
	"cropHeight": 628
},
{
	"id": 1234567890000,
	"subType": "ImageMedia1x2",
	"cropX": 41,
	"cropY": 0,
	"cropWidth": 500,
	"cropHeight": 1000
},
{
	"id": 1234567890000,
	"subType": "ImageMedia4x1",
	"cropX": 60,
	"cropY": 0,
	"cropWidth": 1000,
	"cropHeight": 250
}]

Note

In the comma separated bulk file you'll need to surround the list of asset links, each attribute key, and each attribute string value with an extra set of double quotes e.g., the above JSON string would be written as "[{""id"":1234567890000,""subType"":""LandscapeImageMedia""},{""id"":1234567890000,""subType"":""SquareImageMedia"",""cropX"":286,""cropY"":0,""cropWidth"":628,""cropHeight"":628},{""id"":1234567890000,""subType"":""LandscapeLogoMedia"",""cropX"":70,""cropY"":0,""cropWidth"":200,""cropHeight"":50},{""id"":1234567890000,""subType"":""SquareLogoMedia"",""cropX"":308,""cropY"":0,""cropWidth"":120,""cropHeight"":120},{""id"":1234567890000,""subType"":""ImageMedia15X10"",""cropX"":129,""cropY"":0,""cropWidth"":942,""cropHeight"":628},{""id"":1234567890000,""subType"":""ImageMedia133X100"",""cropX"":183,""cropY"":0,""cropWidth"":835,""cropHeight"":628},{""id"":1234567890000,""subType"":""ImageMedia178X100"",""cropX"":41,""cropY"":0,""cropWidth"":1118,""cropHeight"":628},{""id"":1234567890000,""subType"":""ImageMedia1X2"",""cropX"":41,""cropY"":0,""cropWidth"":500,""cropHeight"":1000},{""id"":1234567890000,""subType"":""ImageMedia4X1"",""cropX"":60,""cropY"":0,""cropWidth"":1000,""cropHeight"":250}]".

Add: Required if its parent campaign does not associate to a store, optional if the parent campaign associates to a store. If the parent campaign associates to a store and you specify Images, you must also specify Headlines, LongHeadlines, and Descriptions. Only the id and subType are required for each asset link.
Update: Optional. To retain all of the existing asset links, set or leave this field empty. If you set this field, any images that were previously linked to this ad will be replaced. If you set this field, only the id and subType are required for each asset link.
Delete: Read-only

cropHeight

The number of pixels to use from the image asset source, starting from the cropY position and moving upwards.

cropWidth

The number of pixels to use from the image asset source, starting from the cropX position and moving to the right.

cropX

Starting from the lower left corner of image asset source, this is the number of pixels to skip to the right on the x-axis before applying the cropWidth.

cropY

Starting from the lower left corner of image asset source, this is the number of pixels to skip upwards on the y-axis before applying the cropHeight.

id

The id attribute is a unique Microsoft Advertising identifier for the asset in a Microsoft Advertising account.

The same image asset identifier can be used multiple times in the same ad for different aspect ratios, and can also be used by multiple ads in the same Microsoft Advertising account. You can create images for responsive ads via the Image bulk record. Then you can use the returned media identifier as the image asset ID. The aspect ratio of the image that you added must be supported for the image asset subType.

subType

The subType attribute represents the aspect ratio for this image asset.

The true aspect ratio of the Image that is stored in the account level media library can vary, so long as the resulting dimensions result in the expected aspect ratio per sub type.

The possible sub type values include LandscapeImageMedia, SquareImageMedia, LandscapeLogoMedia, SquareLogoMedia, ImageMedia15X10, ImageMedia133X100, ImageMedia178X100, ImageMedia1X2, and ImageMedia4X1. New sub types might be added in the future, so you should not take any dependency on a fixed set of values.

Sub Type	Aspect ratio	Minimum dimensions in pixels
LandscapeImageMedia	1.91:1	703 width x 368 height
SquareImageMedia	1:1	300 width x 300 height
LandscapeLogoMedia	4:1	160 width x 40 height
SquareLogoMedia	1:1	40 width x 40 height
ImageMedia15x10	1.5:1	300 width x 200 height
ImageMedia133x100	1.33:1	100 width x 75 height
ImageMedia178x100	1.78:1	624 width x 350 height
ImageMedia1x2	1:2	470 width x 940 height
ImageMedia4x1	4:1	608 width x 152 height

Long Headlines

The list of long headlines that Bing can use to optimize the ad layout.

To maximize performance across all ad formats the long headlines might not always be shown in your ad.

From a data model perspective the long headlines are stored as text assets. The same asset can be used by multiple ads. For example if "Seamless Integration" is a text asset, it will have the same asset identifier across all ads in the same Microsoft Advertising account.

You must set between 1-5 long headlines. The long headlines are represented in the bulk file as a JSON string. Two long headlines are included in the example JSON below. The id and text are properties of the asset, whereas the editorialStatus and assetPerformanceLabel are properties of the asset link i.e., the relationship between the asset and the ad. For more details see assetPerformanceLabel, editorialStatus, id, and text below.

[{
	"text": "Find New Customers & Increase Sales!",
},
{
	"text": "Start Advertising on Contoso Today."
}]

Note

In the comma separated bulk file you'll need to surround the list of asset links, each attribute key, and each attribute string value with an extra set of double quotes e.g., the above JSON string would be written as "[{""text"":""Find New Customers & Increase Sales!""},{""text"":""Start Advertising on Contoso Today.""}]".

Here's an example Bulk download where you'll also get read-only attributes e.g., id and editorialStatus:

[{
	"id": 1,
	"text": "Find New Customers & Increase Sales!",
	"editorialStatus": "Active",
	"assetPerformanceLabel": "Learning"
},
{
	"id": 2,
	"text": "Start Advertising on Contoso Today",
	"editorialStatus": "Active",
	"assetPerformanceLabel": "Learning"
}]

Add: Required if its parent campaign does not associate to a store, optional if the parent campaign associates to a store. If the parent campaign associates to a store and you specify LongHeadlines, you must also specify Headlines, Descriptions, and Images. Only the text is honored. Even if the asset already exists in your account, the id, assetPerformanceLabel, and editorialStatus will be ignored if you include them.
Update: Optional. To retain all of the existing asset links, set or leave this field empty. If you set this field, any headlines that were previously linked to this ad will be replaced. If you specify this field, a list of 1-5 headlines is required. Only the text is honored. Even if the asset already exists in your account, the id, assetPerformanceLabel, and editorialStatus will be ignored if you include them.
Delete: Read-only

assetPerformanceLabel

This lets you know how well the asset is performing.

The assetPerformanceLabel attribute is read-only when you download the responsive search ad. Possible values are described in the table below.

Value	Description
Low	This asset's performance is low and we recommend you replace this asset to improve your ad performance.
Good	This asset is performing well. We recommend you keep this asset and add more assets to improve your ad performance.
Best	This asset's performance is among the best and we recommend that you add more similar assets.
Unrated	We don't have any performance rating for this asset. This can be due to the asset being inactive, not having enough information to determine its performance, or if there aren't enough similar assets to compare against it.
Learning	The asset's performance is being actively evaluated. Once the evaluation is complete, the asset rating will be Low, Good, Best, or Unrated.

editorialStatus

The editorialStatus attribute is a read-only string when you download the responsive search ad. Possible values are described in the table below.

Value	Description
Active	The asset passed editorial review.
ActiveLimited	The asset passed editorial review in one or more markets, and one or more elements of The asset is undergoing editorial review in another market. For example The asset passed editorial review for Canada and is still pending review in the United States.
Disapproved	The asset failed editorial review.
Inactive	One or more elements of The asset is undergoing editorial review.
Unknown	Reserved for future use.

id

The id attribute is a unique Microsoft Advertising identifier for the asset in a Microsoft Advertising account.

text

Each long headline's text attribute must contain at least one word. The maximum input length of each headline's text attribute is 90 characters. For languages with double-width characters e.g. Traditional Chinese the maximum input length is 45 characters. The double-width characters are determined by the characters you use instead of the character set of the campaign or ad group language settings. Double-width characters include Korean, Japanese and Chinese languages characters as well as Emojis.

The text attribute cannot contain the newline (\n) character.

Mobile Final Url

The mobile landing page URL.

The following validation rules apply to Final URLs and Final Mobile URLs.

The length of the URL is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
You may specify up to 10 items for both Final URLs and Final Mobile URLs; however, only the first item in each list is used for delivery. The service allows up to 10 for potential forward compatibility.
Each URL is delimited by a semicolon and space ("; ").
Usage of '{' and '}' is only allowed to delineate tags, for example "{lpurl}".
Each URL must be a well-formed URL starting with either http:// or https://.
If you specify Final Mobile URLs, you must also specify Final Url.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.
Delete: Read-only

Modified Time

The date and time that the entity was last updated. The value is in Coordinated Universal Time (UTC).

Note

The date and time value reflects the date and time at the server, not the client. For information about the format of the date and time, see the dateTime entry in Primitive XML Data Types.

Add: Read-only
Update: Read-only
Delete: Read-only

Parent Id

The system-generated identifier of the campaign that contains the asset group.

This bulk field maps to the Id field of the Campaign record.

Add: Read-only and Required. You must either specify an existing campaign identifier, or specify a negative identifier that is equal to the Id field of the parent Campaign record. This is recommended if you are adding new ad groups to a new campaign in the same Bulk file. For more information, see Bulk File Schema Reference Keys.
Update: Read-only and Required
Delete: Read-only and Required

Note

For add, update, and delete, you must specify either the Parent Id or Campaign field.

Path 1

The first part of the optional path that will be appended to the domain portion of your display URL. The domain portion of your display URL e.g. https://www.contoso.com will be generated from the domain of your Final URL (Final Url field). Then if you have specified a value for Path 1 it will be appended to the display URL. If you have also specified a value for Path 2, then it will also be appended to the display URL after Path 1. For example if your Final Url contains https://www.contoso.com, Path 1 is set to subdirectory1, and Path 2 is set to subdirectory2, then the URL displayed will be https://www.contoso.com/subdirectory1/subdirectory2.

The path can contain dynamic parameters such as {MatchType}. For a list of supported parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?.

The maximum input length is 1,000 characters if you include dynamic text strings. No more than 15 final (not dynamic text) characters can be input. The ad will fail to display or the default text will be used if the length of the final URL domain and the paths combined exceed 67 characters.

For languages with double-width characters e.g. Traditional Chinese the maximum input length is 1,000 characters if you include dynamic text strings. No more than 7 final (not dynamic text) characters can be input. The ad will fail to display or the default text will be used if the length of the final URL domain and the paths combined exceed 33 characters. The double-width characters are determined by the characters you use instead of the character set of the campaign or asset group language settings. Double-width characters include Korean, Japanese and Chinese languages characters as well as Emojis.

The path cannot contain the forward slash (/) or newline (\n) characters.

If the path includes a space, it will be replaced with an underscore (_) when the ad is shown.

Path 2

The second part of the optional path that will be appended to the domain portion of your display URL. The domain portion of your display URL e.g. https://www.contoso.com will be generated from the domain of your Final URL (Final Url field). Then if you have specified a value for Path 1 it will be appended to the display URL. If you have also specified a value for Path 2, then it will also be appended to the display URL after Path 1. For example if your Final Url contains https://www.contoso.com, Path 1 is set to subdirectory1, and Path 2 is set to subdirectory2, then the URL displayed will be https://www.contoso.com/subdirectory1/subdirectory2.

You can only specify Path 2 if Path 1 is also set.

The path can contain dynamic parameters such as {MatchType}. For a list of supported parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?.

The path cannot contain the forward slash (/) or newline (\n) characters.

If the path includes a space, it will be replaced with an underscore (_) when the ad is shown.

Status

The status of the asset group.

Possible values are Active, Deleted, Expired, or Paused. The Expired status is read-only.

Add: Optional. The default value is Paused.
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Required. The Status must be set to Deleted.

Start Date

The date that the asset group can begin serving; otherwise, the service can begin serving the asset group the day that the asset group becomes active.

The start date is inclusive. For example, if you set Start Date to 5/5/2020, the asset group will start at 12:00 AM on 5/5/2020. The time is based on the time zone that you specify at the campaign level.

Add: Optional. If you do not set this field or if the date you submit is prior to today's date, then today's date will be set and the service can begin serving the asset group as soon as the asset group status is active.
Update: Optional. If no value is set for the update, this setting is not changed. The start date cannot be updated after the asset group is submitted i.e., once the start date has arrived.
Delete: Read-only

Asset Group Record - Bulk

Asset Group

Business Name

Call To Action

Campaign

Client Id

Descriptions

assetPerformanceLabel

editorialStatus

id

text

Editorial Appeal Status

Editorial Location

Editorial Reason Code

Editorial Status

Editorial Term

End Date

Final Url

Headlines

assetPerformanceLabel

editorialStatus

id

text

Id

Images

cropHeight

cropWidth

cropX

cropY

id

subType

Long Headlines

assetPerformanceLabel

editorialStatus

id

text

Mobile Final Url

Modified Time

Parent Id

Path 1

Path 2

Status

Start Date

Feedback

Additional resources