AdRotationType Value Set - Campaign Management

Defines the possible ad rotation types that you can apply to an ad group. For ad groups with more than one ad, these options determine how the ads are rotated into the auction.

Syntax

<xs:simpleType name="AdRotationType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="OptimizeForClicks" />
    <xs:enumeration value="RotateAdsEvenly" />
  </xs:restriction>
</xs:simpleType>

Values

Value Description
OptimizeForClicks Favor the best performing ads.

This is the default.
RotateAdsEvenly Rotate ads evenly into the auction.

Requirements

Service: CampaignManagementService.svc v11
Namespace: https://bingads.microsoft.com/CampaignManagement/v11

Used By

AdRotation