AdExtensionByAdReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the AdExtensionByAdReportRequest.

The attribute columns that you include in a report can affect how the statistics are aggregated. In other words the number of rows increase by a factor of the unique attributes. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

To see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report, see Report Data Retention Time Periods.


<xs:simpleType name="AdExtensionByAdReportColumn" xmlns:xs="">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="AdTitle" />
    <xs:enumeration value="AdId" />
    <xs:enumeration value="AdExtensionType" />
    <xs:enumeration value="DeviceType" />
    <xs:enumeration value="DeviceOS" />
    <xs:enumeration value="ClickType" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="TotalClicks" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="AverageCpc" />
    <xs:enumeration value="ConversionRate" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="AdExtensionId" />
    <xs:enumeration value="AdExtensionVersion" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="BidMatchType" />
    <xs:enumeration value="DeliveredMatchType" />
    <xs:enumeration value="Network" />
    <xs:enumeration value="TopVsOther" />
    <xs:enumeration value="Assists" />
    <xs:enumeration value="Revenue" />
    <xs:enumeration value="ReturnOnAdSpend" />
    <xs:enumeration value="CostPerConversion" />
    <xs:enumeration value="CostPerAssist" />
    <xs:enumeration value="RevenuePerConversion" />
    <xs:enumeration value="RevenuePerAssist" />
    <xs:enumeration value="AccountStatus" />
    <xs:enumeration value="CampaignStatus" />
    <xs:enumeration value="AdGroupStatus" />
    <xs:enumeration value="AdStatus" />
    <xs:enumeration value="TitlePart1" />
    <xs:enumeration value="TitlePart2" />


Value Description
AccountId The Bing Ads assigned identifier of an account.
AccountName The account name.
AccountNumber The Bing Ads assigned number of an account.
AccountStatus The account status.
AdExtensionId The Bing Ads assigned identifier of an ad extension.
AdExtensionType The type name that corresponds to the AdExtensionTypeId column.
AdExtensionVersion The version attribute of an ad extension.
AdGroupId The Bing Ads assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
AdId The Bing Ads assigned identifier of an ad.
AdStatus The ad status.
AdTitle The ad title.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.The formula for calculating the average CPC is (Spend /Clicks).
BidMatchType The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.The possible values are Broad, Exact, Phrase, and Unknown.
CampaignId The Bing Ads assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Bing Ads click measurement: description of methodology.
ClickType Click type refers to each component of an ad that a customer can click.The possible click types are ad title, image, phone number, driving directions, sitelink, and review.
ConversionRate The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).The formula for calculating the conversion rate is (Conversions / Clicks) x 100.
Conversions The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.
CostPerAssist The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
CostPerConversion The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).The formula for calculating CTR is (Clicks / Impressions) x 100.
DeliveredMatchType The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.The possible values are Broad, Exact, Phrase, and Unknown.
DeviceOS The operating system of the device reported in the DeviceType column.The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows.If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
DeviceType The device name attribute of a device OS target bid. The type of device which showed ads.The possible values include Computer, Smartphone, Tablet, and Unknown.
Impressions The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Network The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners.
ReturnOnAdSpend The return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).
Revenue The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
RevenuePerAssist The revenue per assist.The formula for calculating the revenue per assist is (Revenue / Assists).
RevenuePerConversion The revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).
Spend The cost per click (CPC) summed for each click.
TimePeriod The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
TitlePart1 The title part 1 attribute of an ad.
TitlePart2 The title part 2 attribute of an ad.
TopVsOther The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
TotalClicks The number of billable and non-billable times that the ad extension was clicked.


Required Columns

The report must include the following columns, and one or more of the performance statistics columns. For more information, see Report Attributes and Performance Statistics.


The TimePeriod column is required for all aggregation types except Summary.



Service: ReportingService.svc v12

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