Product discoverability enhancements

Note

These release notes describe functionality that may not have been released yet. To see when this functionality is planned to release, please review What’s new and planned for Dynamics 365 for Retail. Delivery timelines and projected functionality may change or may not ship (see Microsoft policy).

Business value

All retailers consider product discovery as a primary tool for customer interaction across all retail channels.

Retail customers are used to web search engines, sophisticated e-commerce websites, and social apps that offer great relevance, search suggestions as they type, faceted navigation, highlighting, and more, all with near-instantaneous response times. If they don't find the right product quickly, they don't hesitate to move to the next best e-commerce store, because it is that easy.

This investment for enhancing product discoverability in Dynamics 365 for Retail will help retailers continue to grow their share of consumer retention and conversion rates across all channels.

Feature description

With this investment, we will be able to leverage the power of Azure Search across all of our existing end-user-facing clients and provide a consistent experience across all channels.

Browse and search

Search relevance and performance is key to our omni-channel experience as product discovery relies primarily on search for information retrieval and content navigation. An effective and efficient search helps increase conversion.

Refiners and faceted navigation

Faceted navigation helps users browse for content more easily by filtering on refiners that are tied to terms in a term set. By using faceted navigation, you can configure different refiners for different terms in a term set without having to create additional pages.

Pricing API enhancement

For many customers, price is one of the most important factors governing their buying decisions, and many customers compare prices on various sites before making a purchase. Thus, retailers keep a close eye on their competitors and frequently run promotions to ensure they are providing competitive prices. Because of that, it's very important that we show the most accurate price on the product search, browse, item lists, and Product details page. With this ehancement, the GetActivePrices API will return prices that include simple discounts, such as single line discounts that are not dependent on other items in the cart, so that the prices shown are close to the actual amount the customer would pay for the item. Additionally, the API will return the names and validity of the applied discounts to allow the retailers to provide more description on the price and create urgency if the discount validity is expiring soon.