Overview of Dynamics 365 Market Insights April '19 release

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Important

This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.

Note

These release notes describe functionality that may not have been released yet. To see when this functionality is planned to release, please review What’s new and planned for Market Insights. Delivery timelines and projected functionality may change or may not ship (see Microsoft policy).

Business transformation occurs when organizations make better decisions and drive efficiency through data-driven insights. Dynamics 365 Market Insights enables business professionals to gather actionable insights based on what consumers say, seek and feel about their brands and products. With these actionable insights, customers can stay on top of the emerging trends in their market and react quickly to them. Through AI-powered insights on social signals and Microsoft’s unique web and search data, Market Insights provides a comprehensive and accurate understanding of consumer sentiment, search trends, audience interests, and product feedback, keeping customers regularly updated with relevant news stories and search and social insights.

The April '19 release of Dynamics 365 Market Insights empowers customers to answer the following questions, beginning with suggesting relevant topics (companies, brands, products, entities—existing and emerging) they should be monitoring to get relevant insights.

Industry insights:

  • What trends are emerging in their market that they should be paying close attention to? 

  • Who and what are the top and emerging influencers (people and web destinations) used by these consumer groups for doing their research on their products?

  • What are the relevant news stories and social insights on their monitored topics?  

Competition insights:

  • How is search and social interest trending on their products compared to competitors? 

  • What is the sentiment on their products compared to competitors in the web and on social media? 

Consumer insights:

  • What issues sought or spoken of on their consumer products online should they address? 

  • What consumer groups and segments are most and least interested in their brand, product or topic of research, or that of their competitor?

  • What is the impact of their product marketing activities (for example, product promotions, pricing, and launches) on consumer interest online (search and social buzz, influencer blogs, and so on)?