Semantic metrics

Excessive scrolling

A user session is flagged as 'excessive scrolling' if that session has higher amounts of vertical scrolling activity in opposite directions (up and down) than the expected average for a given page. Excessive scroll could indicate inaccessible or frustrating UX, poor content relevance and discovery, or non-standard site interactions. Excessive scrolling can be a strong indicator that a given page could be contributing to site abandonment.

Excessive scrolling.

Rage clicks

A page view or user session is flagged with 'rage click' if the user clicks multiple times in a clustered area on a given page in rapid succession. Each of these clustered clicks is marked as a rage click. Rage clicks can be strong indicators of user frustration, where users expect to be interactive elements. These clicks can also indicate key events in a session where a user might be uniquely frustrated.

Rage clicks.

Dead clicks

Similar to rage clicks, 'dead clicks' suggest bad user experience. Click interactions are marked as dead clicks when a user clicks on an element but gets no feedback in a reasonable amount of time. This click means that the visual status doesn't change and there's no navigation away from the page. A dead click can signify broken elements, high latency requests, or misleading UX.

Dead clicks.

Quick backs

A 'quick back' is a click on a page that leads the user away from the current page to another web site. The user doesn't find the navigation useful and returns to the original page or website under a certain threshold of time. Quick backs are detected when a user goes to a new page then returns to the previous page in a period of time shorter than a defined threshold (the dwell time for that page). In future releases, this metric will adapt to your specific site.

Quick backs.

What is click dwell time?

Click dwell time is the time that the user spends on the page that they clicked through. For external sites, Clarity takes all the time from the click to the time the user resumes activity on our site as the click's dwell time.  

For internal sites, quick dwell time is the amount of time a user spends on a specific subpage before either returning to the source page or going to another.


For more answers, refer to Insights FAQ

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