Customer Insights integration

Enabled for Public preview Early access General availability
End users, automatically - This feature is released. Aug 2, 2019 This feature is released. Oct 1, 2019

Feature details

The new Customer Insights app for Dynamics 365 applies artificial intelligence to analyze rich pools of customer data collected from across other apps like Dynamics 365 Sales, Service, and Marketing. Its standard functionality generates powerful analytical displays for each contact, which makes the information easy to understand and use. The integrated solution can:

  • Push marketing interactions to the Customer Insights data lake to produce a complete 360-degree view for each contact.
  • Apply data cleansing, enrichment, and fuzzy matching.
  • Use segments created by Customer Insights to target customer journeys in Dynamics 365 Marketing.

See also

Feature exploration (video)

August update and early access (blog)

Use segments from Customer Insights with Marketing (docs)