Semantic mapping of contact data

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.

Enabled for Public preview General availability
Users by admins, makers, or analysts Oct 31, 2021 -

Business value

Use contact data to drive insights and to better understand your business customers.

Feature details

Users can map contact data to a predefined schema. It allows them to create meaningful relationships between account data and contact data, which can be used to display contacts in customer cards for accounts. Additionally, it enables contact attributes to be used in other areas of audience insights, such as measures and segments.

See also

Define semantic mappings (docs)