Best practices for store segmentation

  • Store segmentation is public information.

    • There are many ways for players to gain information about alternate stores.
    • Players naturally transition between segments, and see those changes when they transition.
    • Players discuss content on forums, community sites, wikis, etc.
    • In the PlayFab API, store information is public, unless you disable those APIs with our API Access Policy.
    • You should assume that players will be aware of other stores and their details.
  • Provide varying content, not varying pricing.

    • Players will feel cheated if:
      • Prices go up or down when they transition segments.
      • Prices described on wikis are different than their own.
    • The only exception to the pricing rule would be first time purchases.
      • You must secure the Client API methods with our API Access Policy to prevent multiple purchases, or make repurchasing less meaningful through game design.
  • Content should be relevant to the segment.

    • Whales are willing to spend large amounts of real money, and are therefore likely to buy more expensive bundles, if the value is worthwhile.
    • First time buyers may be given an option which is a particularly good deal, but can only be (usefully) obtained once.
    • End game players may only be interested in a specific subset of items.