Branding guidelines for OneNote API developers

Applies to Consumer notebooks on OneDrive | Enterprise notebooks on Office 365

Follow the guidance in this article to best integrate the OneNote brand within your product and satisfy OneNote branding requirements.

Downloadable logos

You can download the logos shown in this article and a PDF copy of these guidelines from our Branding guidelines for OneNote API developers download page.

Logo variations

Icon and name lockup (preferred)

The icon symbol is locked with the name. This is the preferred graphic representation of the OneNote logo.

Logos that includes both the icon and the name. Versions with purple on white and reversed.

Icon symbol

Certain environments, such as on small devices, don't provide enough room for the entire logo lockup. In those cases, the icon symbol alone may be used in an app or in digital marketing. When used in an app, use the icon symbol alone only when you need an icon or favicon to represent OneNote.

Logo that includes only the icon.  Versions with purple on white and reversed.

Clear space

Treat the logo with respect and give it room to breathe. A minimum clear space equivalent to the height of the symbol must surround the logo.

Logo that includes only the icon--purple on white and reverse

Minimum size

The logo should be at least 16 pixels high when it appears on-screen and at least 5 mm (0.2 inches) high when it appears in print.

Screen:  16 pixels

Print:  5 mm (0.2 inches)

Logo that includes only the icon--purple on white and reverse

Color

When the OneNote logo is used on white or light backgrounds, the preferred logo color is purple—its brand color. When it appears on a purple background, the logo should be knocked out to white.

Screen:  R128 G57 B123 or Hex #80397B

Print:  C75 M100 Y0 K0

Logo that includes only the icon--purple on white and reverse

In color-limited environments and one-color designs, the logo can appear in black. However, the logo should never appear in gray.

Logo don’ts

Don’t place the logo or icon on a color background

Icon on a color background


Don’t change the scale or the proportions

Skewed icon


Don’t use a drop shadow

Icon with drop shadow


Don’t change the color, except to black or white (see Color)

Green icon


Don’t rotate the logo or icon

Rotated icon


Don’t rearrange the logo elements

Icon above name


Don’t use an effect such as extrude and bevel

Icon with special effects


Don’t create a new logo or icon

Custom icon

Referencing the OneNote name

Full name:  Microsoft OneNote

Short name:  OneNote

See the following table for details about how to refer to OneNote in various contexts.

Context Usage
App names To avoid confusing consumers within the app stores, we prefer that OneNote not be included in the name of your app. If it’s determined that OneNote must be used in the app name, OneNote must be modified by a preposition (for example, for OneNote or with OneNote).

Example:  Proseware for OneNote

Under no circumstances can the name of your app begin with OneNote.
Publisher names The publisher’s name may not include a reference to OneNote. The publisher’s name may not infringe upon any Microsoft trademarks.
Indicating interoperability with OneNote Recommended:  Send to OneNote

Acceptable:  Share with OneNote
Acceptable when used in reference to "sharing" with other applications—for example, Share with OneNote, Facebook, or Twitter.)

Never:  Save to OneNote
This is technically incorrect.
General marketing (including app descriptions) The first mention in a communication should use the full name: Microsoft OneNote.

Subsequent references in the communication can use the short name: OneNote.

Examples

Applications

Good example of logo in a mobile app


Advertising

Good example of logo in advertising


Website

Good example of logo in a website


Packaging

Good example of logo in packaging

Good example of logo in packaging

If you have any questions about these guidelines or are creating new communications using the brand assets shown here, contact us at @onenotedev.

See also