Maximize the value of your data

Realize the true value of your data by unifying disparate data and ecosystems across the shopper journey, uncovering insights and optimization throughout. Microsoft Cloud for Retail includes a wide variety of tools to help you make the most of your data.

Unified customer profile

Create and view a 360-degree perspective of the customer in a clear and intuitive way. Using Customer Insights capabilities, you select the data most important, across multiple business lines. for a cohesive source of truth about the customer. Use the information to provide personalized experiences, reveal important opportunities and improve customer satisfaction. Expand insight into your customer with retail channel churn predictive model, available in Public Preview within the U.S., to prevent churn and prevent potential loss or churn.

Dynamics 365 Customer Insights

Combine transactional, behavioral, and demographic data in real time to create a complete view of your customers. Use prebuilt or custom AI models to predict customer needs.

More information: Dynamics 365 Customer Insights.

Unified Customer Profile (including retail channel churn predictive model in Public Preview)

View a 360-degree perspective of the customer in a clear and intuitive way. Leverage the information to provide personalized experiences, reveal important opportunities, prevent potential loss, or churn, and improve customer satisfaction. Retail churn prediction is an AI-based model that helps you assess the chance that customers will stop actively buying from you.

More information: Unified customer profile.

Shopper and operations analytics

Unlock omnichannel insights with advanced analytics. Make data-driven business decisions by gaining insight with tools across Microsoft Azure, Dynamics 365, and Microsoft Clarity.

Azure Synapse Analytics

Discover powerful insights across your data. Azure Synapse brings together data integration, enterprise data warehousing, and Big Data analytics. It gives you the freedom to query data on your terms, using either serverless or dedicated resources—at scale.

More information: Azure Synapse Analytics.

Dynamics 365 Customer Insights

Combine transactional, behavioral, and demographic data in real time to create a complete view of your customers. Use prebuilt or custom AI models to predict customer needs.

More information: Dynamics 365 Customer Insights.

Microsoft Clarity

See what your users want. Replay user sessions and explore heat maps to make your website work better for your customers and your business.

More information: Microsoft Clarity.

Intelligent fraud prevention

Help keep your business safer from financial crime by using the Account Protection and Purchase Protection solutions powered by Microsoft Dynamics 365. You can customize both account and purchase protection to suit your business needs.

Account protection

Help protect your revenue from fraud using AI to identify patterns. Account protection helps keep your business secure by guarding against bot attacks, fake account creation, and fraudulent account access. Account protection helps in the following ways:

  • Helps detect account fraud
  • Safeguard accounts using a fraud protection network
  • Protects accounts with device fingerprinting
  • Helps defend against bots

Dynamics 365 Fraud Protection

Fraud protection helps prevent online purchase fraud using advanced adaptive AI. Purchase protection helps you by:

  • Reducing false positives
  • Optimizing acceptance rates
  • Triangulating transaction fraud

Learn more about Dynamics 365 Fraud Protection and find resources such as videos at Dynamics 365 Fraud Protection - Resources.

Retail media

Generate ad revenue by enabling trusted brand partners to promote products on your digital channels.

  • On-Site Ads​
  • Advanced integration controls​

Microsoft PromoteIQ

PromoteIQ helps retailers work directly with brand partners to promote products on-site.

More information: PromoteIQ.