Exam MB-220: Microsoft Dynamics 365 Marketing

Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate

Related exams: 1 related exam

Important: See details

Go to Certification Dashboard

Schedule exam

  • MB-220: Microsoft Dynamics 365 Marketing

    Languages: English

    Retirement date: none

    This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads; create and manage marketing emails; manage customer journeys; manage events and webinars; and configure and analyze customer responses.

    Price based on the country in which the exam is proctored.

    for Microsoft Dynamics 365 Marketing

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • Configure marketing applications (5-10%)
  • Manage segments and lists (10-15%)
  • Create and manage marketing forms and pages (10-15%)
  • Manage leads (10-15%)
  • Create and manage marketing emails (10-15%)
  • Manage customer journeys (15-20%)
  • Manage events and webinars (10-15%)
  • Configure and analyze customer responses (10-15%)

Download exam skills outline

Two ways to prepare

Learning paths to gain the skills needed to become certified

There may be certifications and prerequisites related to "Exam MB-220: Microsoft Dynamics 365 Marketing"

  • MB-200: Microsoft Power Platform + Dynamics 365 Core

    This exam measures your ability to accomplish the following technical tasks: perform discovery, planning, and analysis; manage user experience design; manage entities and data; implement security; implement integration; and perform solutions deployment and testing.

Exam resources

Certification Learning Path

Discover training resources to become a Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate.

Training and certification guide

Explore all certifications in a concise training and certifications guide.

Exam Replay

See two great offers to help boost your odds of success.

Support for certification exams

Get help through Microsoft Certification support forums. A forum moderator will respond in one business day, Monday-Friday.

Certification dashboard

Review and manage your scheduled appointments, certificates, and transcripts.

Request accommodations

Learn more about requesting an accommodation for your exam.

Exam policies and FAQs

Review the exam policies and frequently asked questions.

* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Imagine Academy program members, Microsoft Certified Trainers, and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.