Define a holistic AI strategy for your business with INSEAD

There is a lot of hype around AI. But with significant ongoing investment from venture capitalists, major technology companies, and companies across industries over the past decade, it’s clear that AI is an essential technology of the future. While the complexity underpinning AI may seem intimidating, a high-level understanding of AI capabilities is all you need to drive substantial value.

Watch this video from Peter Zemsky, Eli Lilly Chaired Professor of Strategy and Innovation, as he outlines how AI is driving real business value across companies and broader society.

How can organizations take advantage of this opportunity? Watch this next video from Peter Zemsky as he presents a framework for creating an AI strategy that drives business value.

Keep this framework in mind when considering your own organization’s AI strategy and when reading the following case studies.

Next, let’s see how Telefónica, one of the world’s largest telecommunications companies, used AI to transform its relationship with customers. With AI, they increased customer loyalty and retention by improving their experience while offering more communication and transaction options.