Can a marketing team intelligently improve conversion rates and reduce the time sellers spend pursuing unproductive marketing-qualified leads with AI? This module is designed for marketing and affiliated business decision-makers to illustrate the impact of making strategic decisions with AI. The goal is to enable you to think about AI transformation holistically, with a focus on the cultural changes necessary to make AI transformation successful.

In this module, you will learn to:

  • Recognize the key elements of an AI-ready organizational culture in marketing.
  • Explain how Microsoft incorporated AI into their marketing processes.
  • Identify opportunities for change to achieve an AI-ready culture in your marketing department.

Let’s explore what we mean when ask you to think about what it means for your marketing department to be AI-ready.