A successful AI strategy in marketing must consider cultural issues as well as business issues. The goal of this module is to enable you to think about AI transformation holistically, with a focus on the cultural changes necessary to make AI transformation successful.
In this module, you will:
- Recognize the key elements of an AI-ready organizational culture in marketing.
- Explain how Microsoft incorporated AI into their marketing processes.
- Identify opportunities for change to achieve an AI-ready culture in your marketing department.