Work with outbound marketing features in Dynamics 365 Customer Insights - Journeys
Learn how to use the Customer Insights - Journeys application to guide your prospects and customers through a process of automated messaging, activity generation, and interactive decision points. You’ll learn how to create and manage marketing content such as marketing forms, pages, and emails. Additionally, you’ll learn how to tailor your messages to specific audiences through segmentation and build automated campaigns known as customer journeys.
Prerequisites
- A basic understanding of how to navigate Dynamics 365.
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Modules in this learning path
Learn about managing assets, keywords, content blocks, and content settings in Dynamics 365 Customer Insights - Journeys. This module applies to outbound marketing features only.
This module covers the basics of contact, accounts, and lead management within Dynamics 365 Customer Insights - Journeys. This module applies to outbound marketing features only.
Learn how to manage forms and marketing pages in Dynamics 365 Customer Insights - Journeys. This module applies to outbound marketing features only.
This module covers managing marketing emails, segments, customer journeys, and A/B testing in outbound marketing. This module applies to outbound marketing features only.
Learn about managing subscription centers and double opt-in in Dynamics 365 Customer Insights - Journeys. This module applies to outbound marketing features only.
This module discusses managing website visits, redirect URLs, and social postings in Dynamics 365 Customer Insights - Journeys. This module applies to outbound marketing features only.