adTargetingEntities
The LinkedIn ads platform allows advertisers to target different types of audiences on the professional network.
Use the Ad Targeting Entities API to discover valid values of a targeting type available. Use in conjunction with the Ad Targeting Facets API.
This page should be used for reference purposes only. More comprehensive documentation with sample requests is available in Ad Targeting.
Supported Methods
The Ad Targeting Entities API supports the following types of Finder methods:
Schema
| Field | Type | Description |
|---|---|---|
| value (legacy) | Union [Urn, StaffCountRange, AgeRange, Gender, Locale, ClosedIntRange] | URNs or ENUMs that represent a set of member attribute entities being targeted for this facet. |
| urn | adTargetingEntity urn | The URN representation of this entity, for use with TargetingCriteria . Optional as the old targeting expression, Targeting' (without the new expanded boolean combinations), will use 'value' instead of this field. |
| facetUrn | adTargetingFacet urn | The URN representation of the facet to which the entity belongs. |
| name | string | Name of the entity. This will be formatted according to locale. |
List of supported adTargetingFacets in targetingCriteria object can be found here .
FINDER
adTargetingFacet
GET https://api.linkedin.com/v2/adTargetingEntities?q=adTargetingFacet
Parameters
| Field Name | Field Type | Description |
|---|---|---|
| facet | AdTargetingFacetUrn | Retrieves available options for the facet requested (e.g. urn:li:adTargetingFacet:seniorities) |
| entityType | optional AdTargetingEntityType | Return results will only contain data that matches type requested (e.g. SENIORITY). |
| totals | boolean, default="true" | Boolean parameter indicating whether total results matched should be tallied and returned. |
| queryVersion | QUERY_USES_MIXED QUERY_USES_URNS | The default value is QUERY_USES_MIXED. It returns output in the field "value". (legacy). The newer version is QUERY_USES_URNS. It returns output in "urn", "facetName" and "name" fields. |
| locale.language | String | A lowercase two-letter language code as defined by ISO-639. Defaults to "en" if no value is provided. |
| locale.country | String | An uppercase two-letter country code as defined by ISO-3166. Defaults to "US" if no value is provided. |
Sample Response
{
"elements": [
{
"value": {
"string": "urn:li:seniority:1"
}
},
{
"value": {
"string": "urn:li:seniority:2"
}
},
{
"value": {
"string": "urn:li:seniority:3"
}
},
{
"value": {
"string": "urn:li:seniority:4"
}
},
{
"value": {
"string": "urn:li:seniority:5"
}
},
{
"value": {
"string": "urn:li:seniority:6"
}
},
{
"value": {
"string": "urn:li:seniority:7"
}
},
{
"value": {
"string": "urn:li:seniority:8"
}
},
{
"value": {
"string": "urn:li:seniority:9"
}
},
{
"value": {
"string": "urn:li:seniority:10"
}
}
]
}
If queryVersion is set to QUERY_USES_URNS, the response is as follows:
Sample Response
{
"elements": [
{
"urn": "urn:li:seniority:1",
"facetUrn": "urn:li:adTargetingFacet:seniorities",
"name": "Unpaid"
},
{
"urn": "urn:li:seniority:10",
"facetUrn": "urn:li:adTargetingFacet:seniorities",
"name": "Owner"
},
{
"urn": "urn:li:seniority:2",
"facetUrn": "urn:li:adTargetingFacet:seniorities",
"name": "Training"
},
{
"urn": "urn:li:seniority:3",
"facetUrn": "urn:li:adTargetingFacet:seniorities",
"name": "Entry"
},
{
"urn": "urn:li:seniority:4",
"facetUrn": "urn:li:adTargetingFacet:seniorities",
"name": "Senior"
},
..
]
}
similarEntities
GET https://api.linkedin.com/v2/adTargetingEntities?q=similarEntities
Parameters
| Field Name | Field Type | Description |
|---|---|---|
| facet | AdTargetingFacetUrn | Retrieves available options for the facet requested (e.g. urn:li:adTargetingFacet:seniorities) |
| entityType | optional AdTargetingEntityType | Return results will only contain data that matches type requested (e.g. COMPANY). |
| totals | boolean, default="true" | Boolean parameter indicating whether total results matched should be tallied and returned. |
| queryVersion | QUERY_USES_MIXED QUERY_USES_URNS | The default value is QUERY_USES_MIXED. It returns output in the field "value". (legacy). The newer version is QUERY_USES_URNS. It returns output in "urn", "facetName" and "name" fields. |
| locale.language | String | A lowercase two-letter language code as defined by ISO-639. Defaults to "en" if no value is provided. |
| locale.country | String | An uppercase two-letter country code as defined by ISO-3166. Defaults to "US" if no value is provided. |
Sample Response
{
"elements": [
{
"value": {
"string": "urn:li:organization:125999"
}
},
{
"value": {
"string": "urn:li:organization:163361"
}
},
{
"value": {
"string": "urn:li:organization:10715"
}
},
{
"value": {
"string": "urn:li:organization:1004"
}
}
..
]
}
If queryVersion is set to QUERY_USES_URNS, the response is as follows:
Sample Response
{
"elements": [
{
"urn": "urn:li:organization:10675",
"facetUrn": "urn:li:adTargetingFacet:employers",
"name": "Plateau Systems"
},
{
"urn": "urn:li:organization:35450",
"facetUrn": "urn:li:adTargetingFacet:employers",
"name": "TIBCO StreamBase"
},
{
"urn": "urn:li:organization:66650",
"facetUrn": "urn:li:adTargetingFacet:employers",
"name": "ARCHIBUS, Inc."
},
{
"urn": "urn:li:organization:167857",
"facetUrn": "urn:li:adTargetingFacet:employers",
"name": "Worklight"
},
{
"urn": "urn:li:organization:165426",
"facetUrn": "urn:li:adTargetingFacet:employers",
"name": "Pegasystems"
}
..
]
}
typeahead
GET https://api.linkedin.com/v2/adTargetingEntities?q=typeahead
Parameters
| Field Name | Field Type | Description |
|---|---|---|
| facet | AdTargetingFacetUrn | Retrieves available options for the facet requested (e.g. urn:li:adTargetingFacet:seniorities) |
| entityType | optional AdTargetingEntityType | Return results will only contain data that matches type requested (e.g. FIELD_OF_STUDY). |
| totals | boolean, default="true" | Boolean parameter indicating whether total results matched should be tallied and returned. |
| queryVersion | QUERY_USES_MIXED QUERY_USES_URNS | The default value is QUERY_USES_MIXED. It returns output in the field "value". (legacy). The newer version is QUERY_USES_URNS. It returns output in "urn", "facetName" and "name" fields. |
| locale.language | String | A lowercase two-letter language code as defined by ISO-639. Defaults to "en" if no value is provided. |
| locale.country | String | An uppercase two-letter country code as defined by ISO-3166. Defaults to "US" if no value is provided. |
Sample Response
{
"elements": [
{
"value": {
"string": "urn:li:fieldOfStudy:100990"
}
},
{
"value": {
"string": "urn:li:fieldOfStudy:101438"
}
}
]
}
If queryVersion is set to QUERY_USES_URNS, the response is as follows:
Sample Response
{
"elements": [
{
"urn": "urn:li:fieldOfStudy:100990",
"facetUrn": "urn:li:adTargetingFacet:fieldsOfStudy",
"name": "Economics"
},
{
"urn": "urn:li:fieldOfStudy:101438",
"facetUrn": "urn:li:adTargetingFacet:fieldsOfStudy",
"name": "Business/Managerial Economics"
},
{
"urn": "urn:li:fieldOfStudy:100994",
"facetUrn": "urn:li:adTargetingFacet:fieldsOfStudy",
"name": "International Economics"
},
{
"urn": "urn:li:fieldOfStudy:100993",
"facetUrn": "urn:li:adTargetingFacet:fieldsOfStudy",
"name": "Development Economics and International Development"
},
{
"urn": "urn:li:fieldOfStudy:100991",
"facetUrn": "urn:li:adTargetingFacet:fieldsOfStudy",
"name": "Applied Economics"
},
..
]
}
urns
GET https://api.linkedin.com/v2/adTargetingEntities?q=urns
Parameters
| Field Name | Field Type | Description |
|---|---|---|
| urns | List of URNs | List of URNs for which information is required. urn:li:fieldOfStudy:100990, urn:li:organization:1035, urn:li:seniority:9 |
| fetchType | SINGLE_NODE (default) LAZY | The fetch type determines how much of the descendant tree (from the urns passed in) is returned. SINGLE_NODE will only resolve and return the entities corresponding to the urn values passed in and no descendants. LAZY will resolve and return all entities except those with a large taxonomy size. |
| totals | boolean, default="true" | Boolean parameter indicating whether total results matched should be tallied and returned. |
| queryVersion | QUERY_USES_MIXED QUERY_USES_URNS | QUERY_USES_MIXED returns output in the field "value". (legacy). The default version is QUERY_USES_URNS. It returns output in "urn", "facetName" and "name" fields. |
| locale.language | String | A lowercase two-letter language code as defined by ISO-639. Defaults to "en" if no value is provided. |
| locale.country | String | An uppercase two-letter country code as defined by ISO-3166. Defaults to "US" if no value is provided. |
Sample Response
{
"elements": [
{
"facetUrn": "urn:li:adTargetingFacet:fieldsOfStudy",
"name": "Economics",
"urn": "urn:li:fieldOfStudy:100990"
},
{
"facetUrn": "urn:li:adTargetingFacet:employersPast",
"name": "Microsoft",
"urn": "urn:li:organization:1035"
},
{
"facetUrn": "urn:li:adTargetingFacet:employers",
"name": "Microsoft",
"urn": "urn:li:organization:1035"
},
{
"facetUrn": "urn:li:adTargetingFacet:employersAll",
"name": "Microsoft",
"urn": "urn:li:organization:1035"
},
{
"facetUrn": "urn:li:adTargetingFacet:firstDegreeConnectionCompanies",
"name": "Microsoft",
"urn": "urn:li:organization:1035"
},
{
"facetUrn": "urn:li:adTargetingFacet:followedCompanies",
"name": "Microsoft",
"urn": "urn:li:organization:1035"
},
{
"facetUrn": "urn:li:adTargetingFacet:contextualCompanies",
"name": "Microsoft",
"urn": "urn:li:organization:1035"
},
{
"facetUrn": "urn:li:adTargetingFacet:seniorities",
"name": "Partner",
"urn": "urn:li:seniority:9"
}
],
"paging": {
"count": 2147483647,
"links": [],
"start": 0
}
}
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