Bing and Adobe integrations
This topic describes integrations between Microsoft Bing and Adobe products.
Bing Ads for Adobe Audience Manager
Adobe Audience Manager customers can perform retargeting and audience-targeted digital campaigns across Microsoft Display Advertising. Targeted advertising helps you save money by providing:
- Fewer wasted clicks
- Increased click rates
- Increased conversation rates
For more information, see:
- Microsoft Bing Ads for Adobe Audience Manager
- Microsoft Bing connection
- Installing an Audience Manager Destination Application
Bing Ads and Adobe Experience Platform Launch
Track what your customers are doing after they click your ad. Universal Event Tracking (UET) is a powerful tool that records what customers do on your website. After you create one UET tag and place it across your website, Microsoft Advertising will collect data that lets you track conversion goals and target audiences with remarketing lists.
The UET tag is now integrated into Adobe Experience Platform Launch, Adobe's next-generation tag management system.
For more information, see:
- Bing Ads builds UET integration with Launch by Adobe
- Bing Ads Universal Event Tracking (UET) extension
- Universal Event Tracking