New Common Data Model standard entity definitions

Important

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Admins, makers, marketers, or analysts, automatically Mar 30, 2021 Mar 30, 2021

Business value

Increased Common Data Model breadth of standard entity definitions enables creating a wider scope of solutions using Common Data Model.

Feature details

The set of Common Data Model standard entities that is published and open sourced on GitHub continues to grow as more applications and data producers contribute to the standard. New concepts submitted by subject matter experts are diligently reviewed before being publicly released. Similarly, extensions to existing concepts (such as Account and Contact) are done with a careful review of the current semantics, ensuring alignment. With an increased focus on analytics, Common Data Model standard definitions are being extended to include observation and perception models and traits that can be used in analytical applications.