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What is Direct Mail?

Direct mail distributes e-mail messages that are targeted to a specified group of users by using mailing lists. The objective of direct mail is to achieve a high response rate from your messages. You can send personalized e-mail messages from a Web page, or non-personalized messages from a flat text file.

You use Marketing Manager to create new direct mail, personalize messages, add attachments to your direct mail messages, and edit direct mail properties.

See Also

Other Resources

How to Create Direct Mail

How to Schedule Direct Mail

How to Copy Direct Mail

How to Approve Direct Mail

How to Disapprove Direct Mail

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