WEB1030 - The <meta name="keywords"> tag contents are too long

  • Article

The <meta name="keywords"> tag should contain fewer than 874 characters.

Explanation

Each page should have a unique set of keywords that describe the contents of the page. Words that appear near the beginning of the <meta name="keywords"> tag may be considered more relevant than words that appear later in the tag. Generally, the <meta name="keywords"> tag should not exceed 874 characters.

Details

Search engines prioritize the analysis of the <meta name="keywords"> tag to give more weight to words that appear near the beginning of the tag. Keywords that appear after the first 874 characters may not be considered as relevant by search engines or may be flagged as "keyword stuffing," which is considered a deceptive practice.

Use a descriptive and representative keyword phrase that people might search for in the <meta name="keywords"> tag, and that accurately describes the information provided on the page.

For information about customizing the parameters for rules in the SEO Checker, see Customizing SEO rules Ff723994.xtlink_newWindow(en-us,Expression.40).png.

Example

The following is an example of a correctly formatted <title> tag, with <meta name="description"> and <meta name="keywords"> tags in the <head> tag section.

<head>
    <title>Contact Proseware, Inc.</title>
    <meta name="description" content="Contact information for Proseware, Inc., including addresses, phone numbers, and email"/>
    <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/>
</head>

See also

Concepts

Keywords guidelines for SEO
SEO concepts
Search Engine Optimization

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