SEO concepts

Search Engine Optimization (SEO) is the practice of improving the search-engine ranking of your site.

SEO concepts

The search-engine ranking of your site is determined by several factors, including how your site is coded, how you use specific tags, how many authoritative sites link to yours, and how often users select your site from search-engine results pages.

For more information about how search engines rank your site, see Understanding how search engines work.

Clearly, not all of these factors are within your control. The Microsoft Expression Web SEO Checker helps you analyze how your site is coded and how you use important tags to maximize the search-engine ranking of your site.

What gets checked

The SEO Checker analyzes specific areas of your site and specific elements in the individual pages of your site. Using the following guidelines can help improve the search-engine ranking of your site:

• Page and site guidelines for SEO

• Title guidelines for SEO

• Heading guidelines for SEO

• Description guidelines for SEO

• Keywords guidelines for SEO

• Image guidelines for SEO

• Hyperlink guidelines for SEO

See also

Concepts

SEO rules

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