WEB1027 - The description for the page is missing

  • Article

The <meta name="description"> tag is missing. Each page should have a <meta name="description"> tag.

Explanation

Because search engines typically display the content of the <meta name="description"> tag in search results, each page should have a single, unique description that accurately describes the contents of the page.

Details

The content of the <meta name="description"> tag is what search engines typically display in search results. The <meta name="description"> tag is one of the most important tags that the site developer controls because it helps differentiate your site in search-engine results. A precise snippet of descriptive text can improve the click-through volume to your site.

The <meta name="description"> tag belongs inside the <head> tag section of a page and is usually is placed between the <title> tag and the <meta name="keywords"> tag.

Example

The following is an example of correctly formatted <meta name="description">and <meta name="keywords"> tags.

<head>
    <title>Contact Proseware, Inc.</title>
    <meta name="description" content="Contact information for Proseware, Inc., including addresses, phone numbers, and email"/>
    <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/>
</head>

See also

Concepts

Description guidelines for SEO
SEO concepts
Search Engine Optimization

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